Nike's first experience shop in Latin America debuts in Rio de Janeiro, Brazil

Foreign media October 15 news: Nike's Brazilian brand experience stores mainly include football, running, sports and extreme sports in four categories, is the brand's first store in Latin America. The company has only 15 similar experience shops worldwide and is located in major cities in China, Japan, the United States, France, Spain and the United Kingdom.

The brand experience store offers a much wider range of products than each category. They provide personalized services, product demonstrations, product inspections, and consumer experiences in a 1,200 square meter space. The display of products not only includes the concept of the beginning of design, but also helps consumers to search for the products they need most.

It is reported that Brazil's Nike Experience Store has met with the media on October 10, and several athletes attended the event. The store is located in Rio de Janeiro, Brazil and officially opened to the public on October 12, 2012.