Apparel brand management strategy investment joining

Branded apparel companies must pay attention to strategies in terms of marketing management and joining in investment promotion. Merchants should determine the target merchants' group that suits their goals. The selection of apparel franchisees must also be targeted. The quality management of apparel is the core.

Different from the Chinese people's way of thinking, westerners have always embraced the enthusiasm for continuous exploration of nature. They like to decompose some complex things into simple principles or principles, find the commonalities of different things and express it clearly. This way of thinking of enterprises is very useful, and it can be explained to a certain extent: With the growth of economic strength, why has Western culture become stronger and stronger since modern times? Here are some of Xiao Bian's explorations:

This is also true in the area of ​​management. They can bring together people from different families, different educational backgrounds, and motivated people with various interests to complete a goal, accompanied by a large number of exchanges and flows of materials, funds, and information, as well as changes in the external market environment. We must always be vigilant and constantly change our organizational goals. If we do not have the courage of perseverance, I am afraid that it is easy for people to entrust things to a few outstanding figures or good luck with such pretexts as “management is an art”.

1, determine the target of their own investment group After the listing of new products, according to the product's market positioning, product characteristics to determine their suits franchisee target group. Apparel companies should pay attention to the long-term development of apparel companies, require apparel franchisees to have the ability to operate the market, not only as long as there is money to be able to become apparel companies clothing franchisees, not just to attract investment as a means of clothing companies. If clothing franchisees choose improperly, in the future market operations will be due to the lack of operating capacity of clothing franchisees, affecting the normal operation of the market.

2, for clothing franchisees to choose targeted clothing enterprises in the investment, the choice of clothing franchisee must be targeted, not to pick mushrooms, although they all hope that the mushrooms in the basket the better, but for toxic Mushrooms must learn to give up, otherwise, may initially satisfy their own desires, but in the end will cause harm to themselves. Have you mastered these two points and are afraid to do bad investment?

In recent years, due to various forms of investment promotion, many problems exist in the investment promotion. Clothing companies are now faced with difficulty in attracting investment, especially for some small and medium-sized garment enterprises. Then, how can a clothing company quickly and effectively achieve investment promotion and follow Xiaobian to learn about it? Normally, the investment promotion work can start from the following two aspects.

In daily life, people often interpret quality as a product specification. This understanding is actually very narrow. With the intensification of market competition, quality management is increasingly becoming the core of the management of garment enterprises and all organizations. People increasingly come to the consensus that all management is quality management, all around improving product quality, service quality, and reducing operating costs. Improve customer satisfaction for the purpose. According to Zhu Lan, the American quality management guru, of the many meanings of all the word “quality”, two are the most important for quality management:

First, quality means product features that satisfy customer needs and satisfy the customer. The purpose of high quality is to achieve higher customer satisfaction.

Second, quality means how much mistakes are avoided, customer dissatisfaction, and customer complaints. High quality means "less cost." From this definition we can see that quality management involves all aspects of organizational operations management. It is the core and all.