The brand culture of Amy angel implies that we regard every child in the real world as a lovely, kind, sincere, intelligent and upright child who can cultivate and mold as angels. However, every child in the real world has its own personality. They have different personalities, growth experiences, family background and so on. Therefore, each child's growth has a strong plasticity, we believe that children should be respected choice, respect for the child's desire for growth, give them ample space to form an independent personality. Because of this, there are many angels in the culture of Amy angel. So long as we can give enough care, respect and guidance to our children's growth, every child can become an angel-like perfect child! In our brand culture, we emphasize caring and child-friendly love, caring ability to help children grow healthily, and cultivate children as both caring and individual angel of Amy angel. So in our brand culture, Amy angel is actually every kid, and every kid can become an Amy angel. The core concept of the brand lies in using Amy angel as a carrier to realize the transmission and exchange of parents' love for children and children's love for society.
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