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Now the hottest marketing is what? Microblogging Marketing! Although a nascent area, Ipilberger Garments Co., Ltd. has started to infiltrate this area as early as mid-2010 to carry out marketing activities. However, the current situation is that many apparel companies just opened a microblogging, and just as a window to pass information on the microblogging, how to make good use of microblogging marketing and no concept. eipobie and the well-known men's brand microblogging person in charge of communication found that although the brand has begun to use microblogging and flexible use of microblogging done a lot of promotional activities, but for the microblogging marketing is only modest that "feeling Stones crossed the river "stage, trying to become a marketing attitude. Because the rise of microblogging time in China is not long, the effect of microblogging marketing temporarily without a conclusion. However, some garment enterprises have already exposed some problems in the operation of Weibo. Solve these problems in the process, is to learn how to use microblogging marketing process. Ipibi Er apparel using microblogging marketing, first of all, must be changed in concept. Now most companies are also not aware of the advantages of microblogging marketing, neither Weibo account, nor on the Internet about the industry or their own business information. Even "there are a large number of users scolding him or praising him on the Internet every day, he does not know." Since the company's products are sold to consumers, we should use Weibo and consumers to communicate. In addition, can not be afraid of bad microblogging and lead to "thankless." Because the more to avoid this trend, the farther away from consumers, over time, there will be a gap between businesses and consumers, and will become deeper and deeper. So, in the era of social media, companies must change their concepts, get out of shape, to communicate with consumers to resolve conflicts in order to achieve good results. Second, the use of Weibo language must pay attention to. In business and consumer communication or news release, the language can not be blunt, according to the needs of some users like the language or network buzz words, rather than the official language. For example, Dell China commented on April 12, 2010, and relayed the microblog of a netizen: "Dell's growth in China really fast, and the potential is huge ... say thank you pro!" This "Taobao girl Seller cavity "may not attract everyone likes, but as a tone of customer service really makes people feel very warm. Third, weibo marketing needs timely and interactive. Microblogging on the one hand, the transmission of information, on the other hand is interacting with the user to receive timely user feedback to narrow the distance between themselves and the user. If you have questions from users and do not reply within one hour, then the effect will be greatly reduced. Timely response and interaction, not only occurs with this user, but also allow the majority of fans from the side to the business marked a "friendly people" impression. Many apparel companies just use microblogging release their new products, internal activities, etc., these circumstances, consumers will understand, but not necessarily interested. Enterprise microblogging want to go further in the People First you need to take the initiative to choose the right breakthrough to interact with consumers. Fourth, another weibo more components. With the development of Weibo technology, various interesting Weibo components have also been developed. As a garment business also need to always pay attention to the new micro-blog components, find their own points can be used to promote the corporate brand image. The first is the insistence of microblogging marketing, can not only wait for a new product release or what activities, and users in the micro-Bo on the exchange, usually have to run their own microblogging image, we must form a normalized daily work. Although many interesting microblogging activities can not directly promote the corporate image, but soft promotion but more able to win the consumer's attention and participation. Fifth, pay attention to online and offline, microblogging and other media linkage. Give full play to the advantages of each medium to achieve the maximum marketing effectiveness. Sixth, there must be good ideas. Social media era, but also an era of attention, how to innovate release products, brand information to attract everyone's attention is extremely important. For example, where the customer, while associated with SINA users presented VANCL card collar, while the introduction of 1 yuan spike Original 888 yuan clothes buying activities to stimulate the fans fragile nerves, and then by way of giving gifts, pulled Yao Chen and Xu Jinglei and other celebrities on Where Customer's product to interact. Although for the moment, the marketing effect of Weibo is hard to evaluate, but the investment is also very little. As long as we are careful about management, weibo's self-evident significance to the building of corporate image and brand connotation. In the Weibo platform, a small part of the people's voice can be quickly amplified one hundred times, a thousand times or millions of times, word of mouth to achieve the maximization of influence. The business itself does not have to spend a penny or only spend a small amount of money, so that consumers become a living advertising to achieve the effect of publicity, and this is the social media marketing.
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