Abbott children's clothing brand positioning in the future

At this spring and summer fair, "Abstruse Knowledge, Achievements, 2012", Abbott Women & Children Ltd. re-adjusted its own brand positioning, clarified the future development center - fashion baby underwear experts, will focus on the development of baby underwear Above, is committed to providing healthy, safe and comfortable underwear for babies throughout the country, so that babies grow healthily and happily. Abbott women and children supplies have been committed to the design, development and production of baby clothing products, product manufacturing technology in the same industry-leading domestic level. Rich manufacturing experience and scientific management methods, not only to protect the high quality of products, but also control the cost of production, Bei Bao, Abbott accurately grasp the high-quality, mid-range price of the market position and won more consumers Trust and love. In the product development in the "cute, elegant and comfortable" design concept, the integration of fresh and bright colors, the use of fine worsted fabrics launched hundreds of quarterly 0-5-year-old baby out of service and dozens of materials out of diverse, Comfortable underwear and functional supplies, to become the industry's leading brand has laid a solid foundation.

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