Qingdao clothing consumption polarization is set to suit suit spend 100,000 yuan

How often did you not go to the tailor shop to make clothes? Or have you never been to the place where you have piles of fabrics and the salesman is holding a ruler and painting? People have slowly forgotten this industry, but it has not disappeared, but ushered in a new scene. On the 18th, the reporter investigated the custom clothing market in Qingdao, and tailor-made clothing began to appear in the city and regained an important position. Unlike before, now it mainly serves urban white-collar workers, urban upstarts, and people who pay attention to taste and personality. These people are rich and have the ability and status.

A. Prices have risen. Nowadays, “tailored” clothing has returned to the market. In recent years, prices have risen, and the expenses for clothing, food, housing and transportation have all increased. Clothing is a top priority for some young, beauty-loving women and an important reason for some people to become "moonlight". It is becoming more and more normal to spend more than a thousand dollars in a shopping mall.

"Now in a winter store in the mall, which one must not be a thousand dollars, a little high-end point is three or four thousand yuan, it is too expensive to catch up with one month's wages." The weather gradually gets colder in the past few days. Zhang Zhang, who works near the sail base, wants to go to the mall to buy a windbreaker. He turns around and sees the feeling beyond his own psychological level. She smiles and says: “Now I dare not look at the new style, I can only buy discounted goods. ."

The reporter found that there are not a few people who share the same ideas as Chang. Many people said that clothes in shopping malls this year seemed particularly expensive. Last year's old clothes could be worn for wear. If there are really cheap and stylish clothes, they are willing to try. Zhang ** said: "I am now ready to buy a piece of wool material to make a coat. The same material in a shopping mall is worth 2,000 yuan or less. If you customize it, you can do it without using a thousand dollars. It's a lot cheaper."

In a clothing store on Fengsheng Road, boss Wang Sister is busy in the store. There are many fashion and clothing magazines on the table. Half of the stores are fabrics, half are ready-made garments, and there are many styles such as leather garments, knitwear, and windbreakers. Sister Wang said: "The manual fee varies according to the material, generally between 60 and 120 yuan."

“The price of clothes is relatively cheap, and the materials and styles can be selected by themselves. This is an important reason why many people choose to buy cloth as their clothes.” Sister Wang said: “Many people with special stature, such as the elderly, are fortunate. If you have a large belly and a thick shoulder, you will come to make clothes. These people are very difficult to buy clothes. It is not particularly suitable to buy them, so they will customize their clothes for a long time."

In a fabric shopping mall in Taitung, the reporter learned that there are thousands of fabrics, there are computer clothing design and playing board, as well as professional tailors, measuring body division and version of the technologist, cheap clothing is also increasingly standardized. According to an industry insider who has been in Taitung for several years, it has been estimated that there are more than 200 tailor-made shops in the Taitung business district.

B high-end custom, a set of clothes to spend 100,000 high-end custom handbags with crocodile skin, advanced custom jewelry to dig hundreds of tons of ore to get. Raw materials are half the battle for advanced customization, and clothes are no exception. The rise of the garment industry had shut down tens of thousands of tailor shops. However, as time went on and on again, not only did the costume customization not reach the end, but it also regained the spring on the road of Haute Couture. In Qingdao, especially in recent years, it has been particularly favored by the new class.

In some of the bustling sections of the island city, you can often see some well-designed, extraordinary clothing custom shop. Most of them are advertised as "designed and customized". Tailor-made has become a way to enhance the image, and it has also become a sign of distinguishing others and becoming a fashion for the new rich.

The 16th China Top Ten Designers, Zhang Yihua, who now owns his own clothing brand, opened on Yan Erdao Road. She told reporters: “The rich people like to buy clothes in big shopping malls, and now more and more Successful people with economic strength are keen on advanced customization. The consumption level in Qingdao is relatively high, and people are increasingly accepting custom clothing."

On Macau Road, there is a haute couture shop called “cameo”, elegant lighting, comfortable sofas, and hot tea served by the enthusiasm of the clerk. Different from the crowded music and crowded people in the mall, customers can listen to the presentation while sitting and they can complete the process of buying clothes. However, behind the comfortable shopping environment is a high level of consumerism.

Manager Li told the reporter: “The fabrics in the shop are divided into domestic and imported fabrics, and the prices range from 6,000 yuan to nearly 100,000 yuan. The imported fabrics are mainly British and Italian, and the UK’s grade is the highest.” To avoid making The clothes are different from what the customer expected. When the clothes are half done, the clerk will send the semi-finished products to the customer's home, let the customer try it first and write down the places that need to be modified to avoid the error after the completion of the clothing.

“We have specialized designers to design and guarantee the quality of finished products. It must be popular and comfortable. Customers who order clothes don’t pay much attention to the price of clothes, and they pay more attention to fabrics and styles. One of our stores once made a set of 10 The million-dollar suit is the world's top fabric, combining several of the world's top quality accessories in one, and the price is naturally high."

C. The group that comes to the store to purchase is mainly successful people who start from the door. The senior clothing custom shop strives to create a comfortable environment for its customers. Many high-end custom shops have the nature of a clubhouse. The sales staff are specially trained to speak and behave in a manner that will make the customer feel at home. Manager Li told the reporter: “The members in the store also enjoy a lot of services, such as a dedicated space reserved in the store to provide customers with VIP booths. If customers need a quiet place, they can come to the store to talk about things.”

Manager Li said: “Our bodybuilders are professionally trained. A set of clothes must measure more than 20 locations and there are corresponding instruments for measuring. It is easy for the designer to grasp the size and complete the customer's request.” She said: “To the store, The groups that were purchased were mainly successful people, some tailor-made for clothes for important occasions, and some for daily wear. They have strict requirements for clothing, and they value service very much."

The person in charge of an advanced custom shop on Yandao Road said that in-store custom clothing enjoys twice-yearly free maintenance and can be on-site service. The designer will recommend suitable fabrics, models and colors for your body, occupation, and age. Even the collar type, necktie, etc. with the suit will be ready for you. The clerk introduced the process of their custom clothes to reporters: “First, the physicist tailored the meticulous body for the customer, picking out the fabrics of the customer’s most desirable fabrics from a wide variety of fabrics and various types of fabrics. Then, try on the semi-finished products of advanced customization. ,Unlined, the tailor will draw lines and pin records when trying on, will further improve the version.The final finished product, the tailor and the customer to communicate again, fine tune the clothes, and strive to perfect in line with customer requirements." Figure trainee reporter Yu Yujie used to buy cloth to make clothes. The old tradition began with tailors. Clothing was tailored to each individual's requirements. Tailoring was then tailored according to the size. Different people had different practices. However, since the word "clothing" appeared, the tailor shop slowly faded out of the stage. Although it has not disappeared, the proportion of clothing has been greatly reduced.

In the seventies and eighties of the last century, every New Year, every household needed new clothes. At that time, many families had sewing machines. They simply made their own clothes. If they wanted to be fashionable, they would go to a tailor shop to find a master. Today, most of the sewing machines have disappeared. If they do, they are covered with a white cloth and covered with a layer of dust.

Now Ms. Gao, who has opened a clothing store all the way to Taitung, was the owner of a clothing custom shop more than 20 years ago. A few years ago, she had just switched career and started a wholesale clothing business. Talking about clothing tailoring business in the 1990s, Ms. Gao said: “At that time, the tailor business was very good. People of all ages came to make clothes. What clothes can be done in seasons, suits, suits, Dresses, in short, are too busy to come in. Previously to buy clothes are rich people, income is generally choose to do clothes.A lot of people buy their own cloth, and then let the tailor do.If the custom is not suitable, it is very convenient to change their own.Now It's just the opposite, rich people are custom-made clothes, people do not squeeze the mall."

"Why am I changing my career? It's because I'm tired of doing custom clothing. My cervical spine and my back are getting sick. I have to use a round of cloth every day. When I pull a cloth, I have a lot of effort. A lot of people can't stand the stress on their body over time," said Ms. Gao.