How to increase the turnover of small jewelry stores

From the shopping mall to the street shop, the main force of consumption is women, and women's wallets are easier to open.

Do you want to open a small jewelry store - the street is full of eye-catching shoes, restaurants, department stores... The reason why the fashion rookie jumps into the eye is because of the noisy, dim night in the street, light blue The lamp body is elegant and bright, just like a small family jasper that is not concealed. After entering, the design inside the house is the same as that outside the house. It is simple and plain, with blue and white as the main color. The store is small but patchy and quite emotional. In the words of the shop owner: "Whether you are profitable or not, you have to wait for yourself first."

Smooth opening

The Taobao jewelry store opened in November last year, starting with only 12 square meters and now expanding to 20 square meters. It went well all the way.

From June last year, Yu Tao began to look at what exactly is the jewelry store, and after 5 months, they chose a fashion rookie. “We went to a lot of chain stores, but they are not suitable. The initial investment costs are too high. Like some chain companies, the contracts are completely set by them. You have no right to negotiate and increase the amount, and whether it is the product or the price. The choice is small, there is no autonomy, and the risk is greater."

"We chose the fashion rookie, mainly because its early cost is very low, and the franchise fee is waived. The total cost of opening this store is less than 40,000 yuan. Among them, 18,000 yuan is used for decoration, and 12,000 yuan is for 25,500 yuan. Yuan's distribution, 5800 yuan of deposit, rent 3,000 yuan a month, if you do not count the water and electricity costs, it only costs 37,000 yuan until now. If done well, the deposit can also be refunded. Second, I am interested in it The quality and cost performance. Whether it is material, craft, grade, design, it is quite good, this helped me a lot of repeat customers, until now, has not come back to return; and its credit is very high, I If the goods are not sold, they will be returned within 3 months. The choice is also large, the price of jewelry varies from a few dollars to seven or eight hundred, there are hundreds of thousands of products, we mainly enter the middle and low-end Products, prices ranging from 1 yuan to 100 yuan."

Yu Tao believes that choosing a chain operation saves a lot of trouble: when the decoration is completed, the company will provide the design, as long as it pays the money; when the site is selected, the company will provide suggestions; when the sales are not smooth, you can ask the headquarters for help, the company Generally, it is required to feedback the sales situation once a week. If you can't continue to operate, you can apply to the headquarters at any time, and return the relevant funds according to the marketing policy of the headquarters... The hard work is said to operate, and the trick of Yu Tao is to have patience. At the beginning, their sales were not optimistic, and there were not many people in a day. The couple were very anxious. "We went to the company to learn from the company. The company said that the timing of your choice is not very good. The winter is the off-season. Everyone is wrapped up in a tight and rigorous manner. Who buys the jewelry for the wearer? We are not in a hurry." Doing business is as good as learning. He has to stand the loneliness and sit on the bench.

In terms of business strategy, Yu Tao has spent a lot of time thinking about it. They introduced a membership system. In order to reward repeat customers and expand their consumer base, they joined the ranks of “Sunshine One Card”. Consumers can enjoy a 7.8 fold discount in the store as long as they hold a sunshine card. Of course, they also greeted the head office before the advertising was invested.

Entrepreneurship is easy to keep business, although the current store is on the right track, but the couple is still a bit worried, because the small commodity market is too common, although the quality is not good, but the price is low, affecting the normal jewelry sales; and the Chinese people's consumption perspective Not much change, still dominated by gold and silver jewelry, women's jewelry is not a tool to dress up; in addition, the consumption level of people in their area is low.

Speaking of the future of the store, Yu Tao is very optimistic: "Look, my store has now expanded to 20 square meters. The space behind this is only a billboard. When the business is big, I will enter more goods, put here. Make full use of it. At that time, I will consider changing to a bigger place and driving the business to the commercial street." She smiled sweetly and filled her yearning for a better future.

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