Shanghai Fashion Week AW19 preview | YOEYYOU, ​​70s new tenant

SECTION 01

BRAND INTRODUCTION

· Concept ·

In 2015, designer You Yue founded the eponymous brand YOEYYOU, ​​insisting on shaping the independent and free personality expression, and using clothing as the carrier to promote “appropriate design”. Abandoning the complexity, not the slightest artificial, is for those women who are not good at compromise and have independent aesthetic self-confidence. Through exploration, analysis and deconstruction, we seek a fashion language in which both sensibility and rationality coexist, and this is permeated in the life of modern metropolis women.

SECTION 02

COLLECTIONS

· SS19 Day Dreaming ·

Lookbook

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SECTION 03

INSPIRATION

Adhere to the independent attitude in different scenarios in each season

SS18, the Sicilian romance of Taormina, Italy

AW18, is the struggle and awakening of oppressed women at the end of the last century

SS19 is a free-spirited woman-independent

And then

AW19

Will explain the state of life under the 1960s cultural wave

Although not very wealthy and confused youth life

The melody of the spirit of food for the pursuit of freedom and independence

A few shadows of that era are the source of inspiration for this season.

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· YOEYYOU AW19 ·

Stay tuned

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