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After interviewing Xixi, I listened to SHE's "Don't want to grow up". Who said that when the family grows up, there is no fairy tale in the world. Childhood has nothing to do with age.
Xixi
MISSOSE Founder and Design Director
ABOUT cross-border player
She used to be a nurse, worked as a media and joined the public relations industry. Later, she started her own business and established a network of hearts and minds. Then she looked at the children's wear market and created the local high-end children's wear brand MISSOSE. In her limited career, she has repeatedly challenged new and unknown areas, constantly breaking through, and bravely moving forward. The petite body continues to express strong female power.
Xi Xi said that he is a big child, otherwise he will not have the courage to quit his stable work!
She hopes that she will always be curious about the world. In addition to the media, public relations, and clothing brands, there are still many areas she wants to explore.
She hopes that every adult can look at the world from the perspective of the child, and then, he will be surprised to find:
There are also fairy tales in the adult world!
MISSOSE
She has her own understanding of "cross-border players": "The so-called cross-border, in fact, should be borderless. Cross-border players refer to the continuous development of diverse forms of innovation, driving more people to create more interesting and interesting things. I am a cross-border but not a player, whether it is media public relations or the creation of companies and brands, after all, in order to provide consumers with better service and experience ."
The best "cross-border" is to achieve the effect of "1+1 is greater than 3"!
ABOUT MISSOSE
MISYS • MISSOSE • LEOCM
Xixi has always been very optimistic about China's children's wear market. She has repeatedly recommended that customers set up high-end children's wear brands, but for various reasons has not been achieved. In 2016, she said: "Since no one is willing to do it, do it yourself." In this way, MISSOSE was born!
From the forests, lakes, vegetation, ocean currents, light, dreams, books, legends, allusions, paintings, handicrafts, etc., we have inspired the children to make clothes for the children. Children put on their clothes, breathe, walk, and grow up.
MISSOSE is the world of encounters, putting the world on the body and seeing the bigger world.
MISSOSE 19 autumn and winter sweater, sweater creative design material
The opening of the second-child policy has led to a rapid increase in the number of newborn babies in China, while at the same time bringing greater market development space for the children's wear market. Xi Xi said: " With the consumption upgrade, 2019 will be a watershed in the Chinese children's wear market, and the 'high-end market' is the next big trend . Although many people are saying that the big environment is not good, the argument for consumption downgrade is often seen. Media, but in fact, regardless of the market, consumer preferences must be upgraded, brand image, product quality, product design will become more and more important ."
In the next few years, the prospects for the domestic high-end children's wear market are quite optimistic, which means that more brands will join this “Nuggetsâ€.
In this regard, she said: "The existing children's wear brand enjoys the 'Red Sea Opportunity' at the same time, it will inevitably encounter the risk of 'overturning', so in the process of development, there must be crisis awareness, focus on brand management philosophy, and constantly improve development. Management mode."
ABOUT MISSOSE cross-border joint name
The cross-border joint name of the current clothing brand has become a trend, which is what MISSOSE has been doing. "Cross-border cooperation: a win-win situation is the key! We can't limit our thinking to the so-called 'matching' brand, but should actively think about what you can bring to cross-border brands."
Speaking of the opportunity to achieve cooperation, she said: "MISSOSE's business model has a distinct Xixi personal style, that is to do things. Many cooperation is the brand's initiative to contact us, I really appreciate their recognition, gave The motivation for the development of MISSOSE also gives me a sense of accomplishment."
Of course, not all brands can achieve cooperation, MISSOSE will make a big effort in the choice of partners. "One of the key points we consider is whether there is a win-win situation with MISSOSE, and it is necessary to combine the product characteristics and audience of the other party. Deep thinking about factors such as group and market potential."
All women are equally beautiful
' Square Dental '
Linking Square Dental Square Oral
The MISSOSE x Square Dental co-branded bag was launched to help new brands increase their visibility and increase their customer base. Among them, the activity planning, brand announcement, user output, joint design and production of joint bags, and poster design for daily activities are all completed by MISSOSE.
Joint show with Nikon cross-border cooperation
The overall idea of ​​this cooperation is to make Nikon, an internationally renowned brand, more youthful and to promote brand upgrade. This year, MISSOSE took over the design and production of Nikon China's offline store terminal display and China's promotional apparel, and Nikon's nationwide large-scale event planning and execution.
'Nikon'
Last year, MISSOSE also helped the woolen group's agent brand Garfield Children's Wear and Garfield Baby Children's Wear to complete the 19 spring and summer children's wear product design, new product release, event planning and publicity and other related work.
MISSOSE carries out targeted customized services according to different cooperative brands. Each time the joint cross-border has different new play methods.
MISSOSE adventure world offline art space
ABOUT star parent-child market
April 7, 2019, is the 2nd anniversary of the launch of MISSOSE. In the past two years, many of the second-generation stars and popular child stars with their own traffic have been wearing MISSOSE to shoot large movies. Speaking of the reasons for attracting them, Xi Xi believes that the brand's image, positioning, and brand value output play a role .
She specifically talked about the following two points: First, it is positioning "high end." MISSOSE's brand online sales platform focuses on internationally renowned luxury platforms, such as Temple Library. The first offline store is also invited to open a luxury shopping mall in Xiamen. Second, it is a fashionable and interesting product design. Xi Xi said that MISSOSE has always believed that it is impossible to limit the children's clothes to its practicality and pleasing to the eye. Their clothes should be more like "a picture, a book, a fantasy story", which can find clues, curiosity and imagination to explore the world.
TOP FASHION>>
ABOUT This season's design concept
MISSOSE's inspiration for each season comes from the spiritual dimension of human nature . Children still don't have the ability to understand the society independently. Therefore, MISSOSE starts from the spiritual level of adults and hopes to influence and drive more parents and explore the world with children.
MISSOSE·Xixi 2019A/W is inspired by sleepwalking.
Sleepwalking is the escape of many restrictions on the physical world.
It is a return to the physical world.
The whimsy of the sky,
After all, inspiration comes from the rules of the real world.
Because of the acceptance of love,
The courage to test and break,
With a little imagination,
Only let "dreamwalking" become possible.
This time, we want to make everyone's body and spirit a world that is truly cute.
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