Blooming AW19 China International Fashion Week | FLOWER NINE, the upstart

brand introduction

The FLOWER NINE brand was founded in 2016 by Sun Na and Song Yang. It is part of the Beijing International Culture Media (Beijing) Co., Ltd. under the Beijing SOHO Sports Culture Development Group. Its business covers sports, culture, fashion, education and many other industries.

FLOWER NINE focuses on children's high-definition, with a luxurious and elegant court style, but also incompletely tends to stage, blending with the popular elements of design, so that comfort and beauty are perfectly combined. The garments are made with mature cutting techniques and high-quality materials to show the innocence and the future. At the same time, the fashion sense, design sense and comfort and nature are combined to create aristocrats in children's custom dresses. The brand has always been adhering to the clothing. A lifestyle attitude.

The style of the brand, whether it is from the clothing design, accessories design, promotional materials design, promotional film shooting, etc., strives for noble and perfect. This also makes the FLOWER NINE brand's loyal users more trusting and supporting the brand.

Designer

Sun Na

Fiona

MBA graduate school: French EAC College of Art and Culture Management

Founder of FLOWER NINE Private Custom Brand

Co-founder of Beijing Superior Search Sports Culture Development Co., Ltd.

Song Yang

Sunny

Founder of FLOWER NINE Private Custom Brand

Co-founder of Eight International Culture Media (Beijing) Co., Ltd.

This season's design concept

This season, FLOWER NINE brand designers use a large number of dynamic, delicate and delicate silk laces and colored ribbons with gold silk and silver; the color of the clothing is soft and elegant, forming a colorful, graceful, colorful and colorful decorative effect.

The brand also uses textured fabrics, curved three-dimensional pleated laces to create undulating curved surfaces; peacock blue and emerald intertwined with the main material, highlighting the curve of the beautiful, emphasizing the level of skirts and sleeves quality.

FLOWER NINE craftsmen show delicate and stylish styles with exquisite embroidery, thin, flap-like inlays and wide and narrow techniques.

Q & A

Q: What is the chance for you to choose a children's wear design?

A: The reason why children's clothing designers are chosen is because they like pure and cute children.

Q: What factors do you think the design of children's wear needs to consider? why?

A: Every time the design theme is different, I will focus on the significance of the era brought about by the integration of the theme and the children.

Q: What kind of wearing experience do you want your design to bring to your child?

A: I hope to bring more ritual feelings to children.

Q: How do you think about the market for children's high-end dresses? In terms of commercial landing, what are the plans for the brand, and what sales channels are there now?

A: The market still needs 5-10 years of training and awareness. The brand is released through various activities and grows together with the market.

Q: What are the plans for the future development of the brand?

A: In the future, we plan to land the entity's still life theme exhibition or flagship experience store.

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