Change from a costume country to a clothing powerhouse

On October 20, 2011, the "China Garment Conference" sponsored by the China Garment Association was held at the Beijing International Hotel Convention Center. "China Garment Conference" aims to promote brand promotion, promote industrial upgrading, promote sustainable development of the industry, and promote the development of apparel-related industry chains. It invites people from both inside and outside the industry to discuss and discuss, hoping to pass discussions on development trends and summarize successful experiences. The collision of operational wisdom provides a viable strategy for brand promotion, providing insights for business development and providing a credible direction for industry progress. During the period, the China Clothing Association will hold the sixth session of the Fifth Council, the China Garment Association's expert committee and men's, women's, children's wear, apparel, clothing accessories, underwear and other professional committees and annual meetings, as well as the "power of capital" and "ecommerce Strengths, strengths of products, integrated forces, the power of culture, the power of models, the power of transnational forces, and the power of science and technology are the eight key parallel topics and high-end forums. .

The purpose of this conference is to systematically deconstruct the elements of the industry-industry chain integration innovation system through the continuous holding of the China Apparel Conference, and ultimately to promote the enterprise as the mainstay, the market as the leading force, and the support of science and technology, culture, and talent to transform the industry. The formation of an industrial chain integration innovation system that aims to upgrade. As we all know, at present, China can produce any variety of clothing of any quality. The manufacturing capacity of the Chinese garment industry has been recognized by the whole world, but we are not yet a brand powerhouse, especially the whole industry chain innovation system with brand as the core has not yet been constructed and improved. It is also the only way and key link for China's garment industry "dream of a strong nation."

Chen Dapeng, executive vice president of the China Garment Association, has pointed out several times that “in the future, the fate of enterprises is determined not in the traditional sense but on the basis of whether the company is on the basis of a new technology system, and indeed it has obtained the value of technological innovation and the value of its own brand. In his opinion, innovation is the core of the transformation of China's garment industry. It is a necessity to transform and upgrade the garment industry, increase international competitiveness, achieve new international positioning, meet the higher expectations of the domestic people for a better life, and adapt to consumption upgrades. select. “Only by grasping the core of innovation can the Chinese garment industry change its position in the global multinational supply chain and gain higher added value.”

To improve the industry's “soft power” and increase brand value, it is necessary to support an integrated innovation system that integrates creativity, R&D, design, manufacturing, management, marketing, logistics, services, and related industries. In fact, with the arrival of global economic integration, the competition between enterprises and enterprises has changed from "product innovation" competition to more systematic awareness, and runs through the "integrated innovation" competition in the entire industry chain. How to create innovative elements in multiple industry links and coordinate them to form a creative integration chain that covers the entire industry system has become a top priority for the apparel industry. The eight parallel conference topics of the “China Garment Conference” are all elements that must be paid attention to and possessed in the integration and innovation process of the Chinese garment industry chain. They have supported and promoted the growth of Chinese apparel brands in the past period of time. In the future, it will also continue to be a core force for enterprise transformation and industrial upgrading.

To build an industrial innovation system in an all-round way is not only to increase the demand for technology and brand contribution, but also to be a cultural industry, a creative industry, and a high-tech application industry with a strong international competitiveness in China's garment industry; building a powerful country with strong science and technology, a strong brand, strong talents, and The only way to sustain a strong country. With the spread of the road in the future, China's garment industry urgently needs to first deconstruct and analyze its constituent elements. Clear ideas in smart collisions, exchange experiences in brainstorming, gather the power of everyone, and finally realize the soundness of the innovation system, the implementation of industrial transformation and upgrading, and the transition from the big clothing country to the powerful country of clothing.