Levi's Launches Summer 2011 “Cool Jeans” Campaign Series

Levi's Launches Summer 2011 Cool Jeans Collection

Levi's launched the “Cool Jeans” collection for the summer of 2011, which will make you cool in Yan Yaming's summer. To get jeans out of "heavy," its denim fabric uses a more moisture-consistency, more lightweight Cool Max fabric. Let you cool for a whole summer.