New fashion and new "done-sister" - the unique turn of the dumplings

Turning gorgeous and unique brand new upgrades in reference market maturity research, industry development analysis, competition situation positioning and consumer trends understanding, Duzizi is committed to the full reorganization of brand genes, the new unique personality, will be new personality and appearance and new A generation of consumers engages in in-depth communication, and the new uniqueness is not simply a change in form, but represents a comprehensive improvement in product innovation and brand innovation of the Dangzi sub-brand.
Xinduozi brand will be tailored to meet the needs of the young people who are 18-28 years old and have unique personality and pursuit of personalized leisure life. They are looking for high-quality, casual clothes that are easy to buy, and other fashion items created specifically for life. Xinduzizi's product line includes a wide range of clothing, accessories and shoes, in order to meet the unique taste and style of the new urban youth, and fully reflect their common attitudes and perspectives on uniqueness, aesthetics and versatility.
Xin Duzi has reinterpreted the enduring classic PUB culture. With the unique aesthetic dress concept and trendy new products, the new young people are encouraged to display their youthful style of dress and display their attitude and style.
The launch of Xinduzizi marks a new turning point for Duzizi, and Xinduzizi will further expand its existing advantages. The launch of the new Dangzi is just the first step. It will also launch a nationwide online marketing plan that will select consumers who can represent the new urban youth as brand ambassadors. They will share their brand experiences with the public and publish their stories and hot topics of the same age on the corresponding websites.

Leading the youth aesthetic fashion trend Under the PUB social culture, the youth aesthetic fashion brand, emphasizing how different young people in the modern metropolis meet the needs of different social, work, and leisure life situations, how to wear different value propositions, and more emphasis on the wearer's clothing attitude and mood.
Xin Duzi aims to lead the brand of young people's aesthetic fashion, adheres to the “unique” brand gene and interprets the brand core value of “unique aesthetic dress”. The brand style of the new young people's aesthetic style and the product style of “personality, casualness, and fashion” meet different needs of social life and work and leisure life of the young people in the modern metropolis. At the same time, the unique new young people's aesthetic fashion experience terminal will be perfect to show the new child alone.

Xin Duzi learns the essence of the social culture of the European Music Pub
In the middle of the 16th century, PUB emerged in Europe and quietly appeared in one corner of the metropolis with a unique cultural and rebellious attitude, becoming the place where young people lived and subcultured. Here you can have songs, dances, music, chat, drinking, tea, and even didi, presenting a stylish, casual, entertaining and relaxed lifestyle.
Xin Duzizi drew on the social culture of the European Music Pub. With high-style, high-quality, and ultra-avant-garde design techniques, he created a unique new youth aesthetic style and urged new indicators of new fashion. Product personality, casual, fashion, its design concept is to provide a new urban youth a "all-round aesthetic wardrobe" and advocate how to wear the principle of aesthetics, allowing them to easily create a variety of occasions to meet the hundreds of distortion. Xin Duzi has classic touch and aesthetic and fashionable expressions, emphasizing the trend concept of “information” wearing, reflecting the rich temperament of urban youth under the new era, and easily creating a new and changing urban youth image.

Innovative Product Models - Building an All-round Aesthetic Wardrobe The three unique products of Xinduzizi's youth aesthetics and fashion brand have ingeniously introduced the concept of “all-round aesthetic wardrobe” for urban youth, opening the closet with its own answers. From Monday to Sunday, from fashion to business, every outfit in the closet is stylishly matched, while each single item is simple in design, smooth and sleek, urban young people can easily choose the right combination for various occasions to form their own Ideal dress style. Young aesthetic fashion not only satisfies the “occasional” needs of wearing, but also emphasizes the versatility of products and the concept of wearing more clothes.
The leisure series has become the main brand of the new Duduozi brand, continuing the personality, casualness and fashion of the PUB culture, breaking through the traditional and conservative image, advocating retro, avant-garde, innovative, casual, showing the quality life of European nobles in the 1950s. The high street gentleman style, the product emphasizes wild and trendy.

The series of street tide handsome interpretation of the mid-50s, there is no war suffering, with different thinking and lifestyle, people just find their own way of life in music, art street fashion. Energetic and unrestrained, the Street Wave series emphasizes more neutrality, revision, avant-garde and sexy. Using a variety of techniques such as hitting nails, washing, destroying, hollowing out, and stains, it highlights the sense of individuality in the streets. It is decadent and old-fashioned and attractive. With the European style of “declining nobility” street yuppie style, emphasizing mix and match, more publicity.
Xingui Classic Series has the atmosphere of urban new youth social culture, concise, classic, extravagant and refined. The three-dimensional tailoring of fashion, refinement, college style, and small dress styles combined with fashion elements is more suitable for urban new youth work and social wear, and is overall more self-cultivating and upright.
In the spring and summer of 2011, the three series of “New Leisure Series”, “Street Tide” and “Upstart Classics” by Xin Duzi are featured in the three themes of “Ocean Customs,” “Music Party,” and “afternoon coffee”. Is a perfect interpretation of the aesthetic lifestyle of the new youth nowadays.