![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Different from other enterprises, Zhejiang Weiya Home Textile Co., Ltd. has emerged at the China International Fabric Exhibition. This is one of the few home textile enterprises on the show. This alternative approach shows the uniqueness of entrepreneurial business ideas. "In the field of home textiles, we only make linen home textiles." Li Wei, general manager of Zhejiang Weiya Textile Co., Ltd., is called a beauty entrepreneur and shows her own concentration and personality in conversation.
Home textiles only make linen
"If you choose this time, the zero starting point to enter the home textile industry, will undoubtedly go home empty handed." Li Wei said, "At present the Chinese national textile industry has reached an extremely fierce competition level, this is a recognized fact."
Indeed, at the China International Home Textiles Show held in August this year, there were more than 900 brand companies and more than 30 celebrity endorsements. In order to extricate himself from the back road, Li Yong needs to break new ground in addition to avoiding competition. This choice is nothing more than two aspects: one is the product, and the other is the channel. The development of new products reflects whether the brand can seize the needs of consumers, and terminal construction determines whether its products can have a smooth outlet. Accurately grasping these two points is not an easy task, especially for latecomers. Not only does it have difficulty in surpassing, but there is also a problem of how to co-prosper with a competitor.
To the surprise of the industry, Li Hao chose to break out of linen. This is actually an adventurous decision because, for Chinese consumers, linen is still only a concept. Li Wei not only has to promote the characteristics and functions of linen fabrics, but also promotes consumers to change their consumption concepts and choose new types of linen bedding. The latter should be the responsibility of the entire industry. Li Yu took the lead to pick up this banner.
“Because of its own characteristics, the linen and lining of flax bedding products are not all flax material. At present, due to the coarse flax fibers and relatively poor skin-friendly properties, there are still some technical development problems that are not suitable for making linings. Li Wei objectively analyzed the advantages and weaknesses of flax.
“The most suitable product for flax is the bed cover, which has both thick and decorative effects and reflects the owner’s taste and grade.†Li Xi said that this is precisely the direction and focus of research and development of micro-Asian home textiles.
“We pay more attention to the product variety, product quality and overall decoration function. Since linen is not an ordinary fabric, in order to replace the cotton fabrics that have been used for many years, flax must emphasize the characteristics of 'mat', because this is other fabrics. In addition, since flax is the only bundle of fibers in natural fibers, it has a natural spindle-like structure and a unique pectinaceous slanted hole with excellent permeability, temperature-absorbing, refreshing, and temperature-relieving properties. It is a fabric that can naturally breathe, and some people call it 'natural air conditioner'." Li Yu is familiar with the professional characteristics and functions of linen. In the terminal channel, Li Wei adopts “narrow public communication†to allow high-end consumers with potential to purchase linen and bedding products, and set up counters in high-end shopping malls in first-tier cities.
In the near future, in addition to linen home textile fabrics, Micro Asia will also be involved in high-end linen home textile products such as linen sofa cloth, linen mats, and even medical and ultra-fine chemical fiber industries.
Unlimited consumption in the future
Li Wei analyzed the market prospects of flax: “As the consumer’s awareness of flax products continues to increase, the market space for flax linen products is increasing, and linen woven yarns will develop toward high-end and high-strength fabrics. It will develop in the direction of color weaving, and it will also penetrate into various areas such as silk wool and weaving products will highlight higher quality."
Flax products not only meet the domestic consumption level, but also follow the trend of mankind's pursuit of return to nature, environmental protection, natural health, and low-carbon economy. Its future development potential is enormous. Not only that, the flax fibers can also be blended with other fibers, such as viscose, modal, tencel, bamboo fiber, Lissain, etc. These products not only have the concept of environmental protection, the fabric is also light, thin, cool, elegant, elegant, casual and stylish. The feeling is more delicate and softer than pure linen bedding. It is believed that the future linen textile market will be rich and colorful.
“Our company has long realized that the prospect of natural fibers such as flax is good and the market demand is large and will be deeply loved by consumers. As the export of Chinese textiles has not been smooth in recent years, we have more clearly realized that Chinese textiles If companies want to deal with the challenges and risks from the international and domestic textile markets, they must have independent and independent brands and strive to increase the added value of their products. In addition, companies must have a long-term perspective and be able to respond calmly. All kinds of unfavorable factors brought by the market situation." Li Yu told the author.
“Our priority now is to promote the flax culture in China so that more people know what flax is and what advantages it has. When everyone knows flax, I’ll introduce a few more brands.†Li Wei said, linen is Environmental protection is in line with the development philosophy of our country. Micro-Asia plans to invest more than 10 million yuan in the early stage, will use Zhejiang as a starting point, and gradually introduce an affiliate program throughout the country to promote the development of franchise stores, will be in various forms, through multiple channels, bigger and stronger micro-Asian linen home textile brand .
Home textiles only make linen
"If you choose this time, the zero starting point to enter the home textile industry, will undoubtedly go home empty handed." Li Wei said, "At present the Chinese national textile industry has reached an extremely fierce competition level, this is a recognized fact."
Indeed, at the China International Home Textiles Show held in August this year, there were more than 900 brand companies and more than 30 celebrity endorsements. In order to extricate himself from the back road, Li Yong needs to break new ground in addition to avoiding competition. This choice is nothing more than two aspects: one is the product, and the other is the channel. The development of new products reflects whether the brand can seize the needs of consumers, and terminal construction determines whether its products can have a smooth outlet. Accurately grasping these two points is not an easy task, especially for latecomers. Not only does it have difficulty in surpassing, but there is also a problem of how to co-prosper with a competitor.
To the surprise of the industry, Li Hao chose to break out of linen. This is actually an adventurous decision because, for Chinese consumers, linen is still only a concept. Li Wei not only has to promote the characteristics and functions of linen fabrics, but also promotes consumers to change their consumption concepts and choose new types of linen bedding. The latter should be the responsibility of the entire industry. Li Yu took the lead to pick up this banner.
“Because of its own characteristics, the linen and lining of flax bedding products are not all flax material. At present, due to the coarse flax fibers and relatively poor skin-friendly properties, there are still some technical development problems that are not suitable for making linings. Li Wei objectively analyzed the advantages and weaknesses of flax.
“The most suitable product for flax is the bed cover, which has both thick and decorative effects and reflects the owner’s taste and grade.†Li Xi said that this is precisely the direction and focus of research and development of micro-Asian home textiles.
“We pay more attention to the product variety, product quality and overall decoration function. Since linen is not an ordinary fabric, in order to replace the cotton fabrics that have been used for many years, flax must emphasize the characteristics of 'mat', because this is other fabrics. In addition, since flax is the only bundle of fibers in natural fibers, it has a natural spindle-like structure and a unique pectinaceous slanted hole with excellent permeability, temperature-absorbing, refreshing, and temperature-relieving properties. It is a fabric that can naturally breathe, and some people call it 'natural air conditioner'." Li Yu is familiar with the professional characteristics and functions of linen. In the terminal channel, Li Wei adopts “narrow public communication†to allow high-end consumers with potential to purchase linen and bedding products, and set up counters in high-end shopping malls in first-tier cities.
In the near future, in addition to linen home textile fabrics, Micro Asia will also be involved in high-end linen home textile products such as linen sofa cloth, linen mats, and even medical and ultra-fine chemical fiber industries.
Unlimited consumption in the future
Li Wei analyzed the market prospects of flax: “As the consumer’s awareness of flax products continues to increase, the market space for flax linen products is increasing, and linen woven yarns will develop toward high-end and high-strength fabrics. It will develop in the direction of color weaving, and it will also penetrate into various areas such as silk wool and weaving products will highlight higher quality."
Flax products not only meet the domestic consumption level, but also follow the trend of mankind's pursuit of return to nature, environmental protection, natural health, and low-carbon economy. Its future development potential is enormous. Not only that, the flax fibers can also be blended with other fibers, such as viscose, modal, tencel, bamboo fiber, Lissain, etc. These products not only have the concept of environmental protection, the fabric is also light, thin, cool, elegant, elegant, casual and stylish. The feeling is more delicate and softer than pure linen bedding. It is believed that the future linen textile market will be rich and colorful.
“Our company has long realized that the prospect of natural fibers such as flax is good and the market demand is large and will be deeply loved by consumers. As the export of Chinese textiles has not been smooth in recent years, we have more clearly realized that Chinese textiles If companies want to deal with the challenges and risks from the international and domestic textile markets, they must have independent and independent brands and strive to increase the added value of their products. In addition, companies must have a long-term perspective and be able to respond calmly. All kinds of unfavorable factors brought by the market situation." Li Yu told the author.
“Our priority now is to promote the flax culture in China so that more people know what flax is and what advantages it has. When everyone knows flax, I’ll introduce a few more brands.†Li Wei said, linen is Environmental protection is in line with the development philosophy of our country. Micro-Asia plans to invest more than 10 million yuan in the early stage, will use Zhejiang as a starting point, and gradually introduce an affiliate program throughout the country to promote the development of franchise stores, will be in various forms, through multiple channels, bigger and stronger micro-Asian linen home textile brand .
Trees Painting,Oil Painting for Trees,Painting for Trees
African Canvas Art Co., Ltd. , http://www.nsartpaint.com