Metersbonwe Store Strategy Follows ZARA to Promote New Brand

The appropriate spokesperson strategy has long been the tipping point for the development of the MTS Bonwe brand, and the combination of the two has become a powerful support for boosting brand development. ME & CITY follows the usual spokesperson strategy, but the goal is to lock the Hollywood actor Wentworth Miller, Miller became popular with the American drama "Prison Break" and has a large number of loyal fans. In the hope of the new series of "Prison Break", Miller will once again set off an upsurge of concern and provide support for the expansion of ME & CITY in the domestic and international markets.

On August 28, 2008, Meters Bonwe was successfully listed on the Shenzhen Stock Exchange. On the same day, its brand new sub-brand ME&CITY is gorgeous. Under the background of domestic macroeconomic tightening, in the competitive situation where internationally renowned fashion brands such as ZARA, H&M, and GAP have taken their place in China, Meters Bonwe also showed two major moves, showing strong development momentum and It is optimistic about the development trend of the industry.

It is understood that the majority of Mets Bonwe’s raised funds will be used for marketing network construction, which means that “Meters Bonwe Terminal Channel, which Zara has always been envious of, will once again exert its force. When ZARA's "Fast Fashion" meets Mets Bonwe's "rapid expansion + national fashion", who will take the lead in China's vast land, who will lead the Chinese fashion in the "post-Olympic era"? The moment is full of variables.

ZARA's "fast" lead

Meters. Bonwe Stores Strategies Follow ZARA

ZARA is hailed as "the Dell computer in the fashion industry" and "the Swatch watch in the fashion industry" and is regarded as the most valuable brand in Europe. ZARA is most praiseworthy, but also the industry's most advertised "affordable fast fashion." From the product design to the arrival of the finished product to the store, the marketing lead cycle of around 12 days is unmatched by the peers.

ZARA insists on owning and operating all chain store networks, and builds its own factory and logistics system. At the same time, the design team of “Trinity” (designer, market expert, buyer) launches approximately 40,000 designs each year, with 10,000 models. Will be adopted. Its FastFashion system is based on information exchange across all parts of the supply chain. This includes consumer and store managers, store managers and market specialists, and designers, designers and product line staff, buyers and distributors, and warehouse managers. Exchange of information between distribution staff, etc.

Through efficient supply chain integration, ZARA has achieved rapid response to the market and made it become the company's core competitiveness, becoming a powerful weapon to hinder the entry of competitors in the future. In addition, ZARA’s large business area, its prime commercial location adjacent to top brands, and its high-fashion items have created a strong fashion experience for customers. Even not relying on advertising, but through the store's most direct channel can stimulate the desire of the target customer base.