The strategy of combining from "being hostile" to "raising the enemy"

Enemy, this is a military term in the field of political science, the so-called self-respect.

When was it quietly applied by the business community? When will the business community flourish? No research has been done.

Although shopping malls are like battlefields, the purpose of shopping malls and battlefields is different: merchants seeking profit, politicians seeking power, and different strategies can also have the same strategy. In this ancient language, the subtlety of "the same text and the same kindness" It is intriguing.

Behind the enemy is a competitive strategy, a new level of business intelligence. In a more general language, you can understand the easy-to-understand understanding of making a cake together and then dividing it into cakes.

The commercial value of "raising the enemy"

During the Three Kingdoms period, the story of Xiqiao Liu Bei and Dong Wu Sun Quan's joint anti-Cao made a historical story, but today it is a typical case of co-opetition. It is a case of art law that unites competitors to defeat new competitors. From competition to co-opetition, although only one word has changed, the result is a thousand miles.

The competitors described in this article are broad competitors. In addition to peer companies, it also includes suppliers, distributors, consumers, and so on.

First, the ancient folk wisdom - business district

The modern business district is also divided into first-class and second-level... very fashionable words. In fact, in the eyes of the ancestors, it is the street in front of the door and the alley behind the house.

The black shop depicting the murderous goods depicted in the chapter's novels is often a "hotel" that is open to the uninhabited place. Even Li Wei has to be guilty of seeing his heart.

Why do businesses that are doing business have to settle in the market? In addition to the more basic and easy to trade, there is also a factor that is easily overlooked: safflower also needs green leaves.

Since the appearance of commercial streets and pedestrian streets, people who often go shopping will notice a phenomenon. The business of the front door stores is not necessarily good. People are accustomed to "walking two steps" inside, this is the demand for comparison and superiority. The premise of satisfying this demand is the pattern of neighboring the enemy's portal.

An old shop that prides itself on the quality of its own goods is not afraid or even actively seeking to compare with its rivals. In the habit of consumers shopping around, they have established a solid brand.

Second, the bitterness of the commercial war separation - mutual disability

Commercial warfare has been robbing consumers, but the form has always changed.

In the evolution of robbing behavior, there is always a stage of separatism. The older commercial war is to grab people, just like some hotels now have the same door at the door, old to the slag. The second is to grab the land, grab the market; later began to grab raw materials, grab resources, grab dealers, grab terminal stores, etc., omnipotent, break the competitor's grain; then later dig the wall, grab talent. Later, the eyeball economy began, and everyone began to grab media resources, grab "attention", and grab "click rate."

The more intense, higher-end, and will continue to be the standard of grabbing. Starting from the unified measurement and measurement of Qin Shihuang, the standard has become a more valuable thing in the commercial field. From the size of the Chinese medicine pill to the width of the train rails, from the mobile standard to the European car emission standards. Whoever grabs the standard will take the size.

The standard battle, in a place that consumers can't see, quietly and fiercely.

Sony is a brand of fashion and Heqi technology. However, Sony’s memory stick, which is completely incompatible with mainstream memory cards, has been cursed by countless consumers.

This trick forced consumers to end up with a trick that didn't play a positive role. Instead, they cut off the part of the crowd with the general needs.

Apple has been guarding her MacOS operating system. In the previous paragraph, Apple announced that it was finally compatible with Windows on some products. I believe this is a news that many computer fans "wait until the flowers have been thanked."

Consumers are not like cars in the field, no matter how fine they are. In the case of alternatives, consumers will only choose a free place in the area to be cut to experience the feeling of God.

Separatism did not bring shackles to consumers, but only led to a rebellion.

Third, from passive to active - win-win

Commercial warfare is different from political struggle and military struggle. The latter has no room for relaxation. It must be the enemy's life. However, the commercial war is a road to Rome. If you shake hands and talk, you can escape, you can also recruit and recruit, and the secret room can be healed. The East is not bright and the West is bright. The final form of victory is eclectic.

Because, in the commercial war, no one can dominate the world, and no one can scribble the roots.

Commercial warfare can be either alive or alive, or a win-win situation for peaceful coexistence.

The Americans invented a new word: Coopetition, which is a composite of Coopteration and Competition. It proposes a new thinking: competition on the one hand, cooperation on the other; cooperation in competition and competition in cooperation.

The concept of "competition" is a brand-new business thinking model that is consistent with the scientific development concept. It also conforms to ancient philosophical thinking.

From the perspective of sociology, competition is an objective law prevalent in human society and nature. It is the natural law for survival of the fittest and survival of the fittest. The logic of "big fish eat small fish, small fish eat shrimp" makes the merchants always lock the object of competition to their peers. The so-called "peer is the family", "competition is your life and death, you lose me."

Perhaps this is the case in small-scale markets, as it is in regional markets, as it was in the old industrial era.

Today, it is the information age, the era of global integration, and the era of borderless trade. Is the object of competition still a peer? No, it’s already gone.

The world is flat, and the biological chain of the commercial society has decided that no single business can eat the world, and only the bio-chain cooperation under the premise of reasonable industry and industry segmentation.

The field of competition is a rapidly changing market and a never-ending customer demand. Competing with competitors is a low-level competition, and market competition, and consumer consumer mentality, is a high-level competition. At this point, the West is also aware of it.

At one time, the competition between Coca-Cola and Pepsi was fierce, and the business world was rare. It has been fighting for market share for nearly a hundred years. Everyone still remembers their very explicit TV ads that smashed each other. A fairly polite advertisement was a little boy who took a few cans of competitor cola from the shelf and placed it under his feet, in order to take his own brand of cola at a height.

By the end of the 1990s, Coca-Cola first proposed in the public relations strategy that “there is an opponent to have oneself”. After the attack on Pepsi, the new height can be seen and the new taste can be tasted.

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