Very insider! 4 major brands of the 2008 Olympic Games

Whether it is the competition, the courage of sports, or the coolness of sports stars, neither you nor I can forget the spirit of fashion that is always vigilant. Taking sport as a twisted rope, it was a sentiment for China. While chasing a sporting event, we also witnessed a fashionable feast. In the preceding month, we have successively produced the award-winning Olympics award-winning clothes. Miss Olympic ceremonial cheongsam, red and yellow Olympic ceremonial costumes, and those we are familiar with and easy to forget the Chinese elements once again warmed, let us see the contemporary possibility of Chinese elements. Unlike the top-to-the-top shows on the T stage, the Olympic Games is a deep-rooted battle. Therefore, in addition to the traditional sports brand, more and more fashion brands have joined the sponsorship of Olympic dress. Behind the magnificent Chinese dress, an invisible brand battle is being staged.

Fashion battle without smoke

The Berlin Olympics in 1936, this time almost from the history of the Olympic Games to erase the glorious competition, and now we are obsessed with those who are dressed in fashionable German sportswear athletes, this may be the first time the design and quality of the Olympics stage. At the Tokyo Olympic Games in 1964, sportswear went into people's daily life in a fashion state. At that time, the whole world was on the eve of economic recovery. Rich visual sensations began to be integrated into clothing. Various new materials suitable for sportswear were also emerging. At the same time, sportswear began to be more into the fashion category. People of all ages began to like to wear sportswear in the streets of the world. The relationship between Olympics and fashion began to become more intimate.

Today, 2008 will mark the 112th year of the Olympic Games. The year of 112 witnessed the changes of the times and witnessed the changes of people's lives. From everything from the beginning to the personality fashion of today, everything has undergone earth-shaking changes.

Since Uber Ross, the business genius, creatively integrated the Olympic Games and commerce, and made the Los Angeles Olympic Games in 1984 the "first money-making Olympic Games," everyone knows that the Olympics' commercial potential should not be underestimated. Sports events have extensive and far-reaching influence because of their strong influence on life and civilians. The Olympics is clearly the brightest star among them.

After more than a hundred years, more and more brands have been accomplished by the Olympic Games venues as the Olympics has gained deep popularity among the people.

Nowadays, those five Olympic sponsors of the Five Rings LOGO, Adidas, Hengyuanxiang, etc., are all on foot to obtain the sponsorship rights for all kinds of Olympic costumes. Before this, there was a long-running dispute between Adidas and Li Ning. Nike announced some of the sports apparel sponsored by its sports teams, including wrestling, hockey, fencing, athletics, etc., while the local brand Li Ning also had 4 China. The Olympic "Dream Team" has created new equipment. Overseas, the major brands also actively sponsored their own Olympic apparel. The US delegation originally selected the Canadian apparel company Roots as a clothing sponsor, but in January this year Roots submitted the design to the US Olympic Committee was deemed too casual. Polo came on the bench. The V-neck tennis shirt and tie Polo showed were embroidered with Chinese characters from Beijing. At the same time, some sports brands have quietly sneaked into the Olympic battlefield with sponsors of star athletes. Nike’s Liu Xiang is a good example. As early as last November, the limited edition of Liu Xiang’s competition for the 2008 Beijing Olympic Games provided by Nike has been released. At the same time, in the clothing territory outside the sports, all the major players have joined in the Chinese element exchange, and are keen to launch various Olympic commemorative clothing.

Whether or not the business is bigger than fashion, for those of us who have long been brainwashed by the material society, we can wait and see this non-smoking fashion war and watch the Olympic Games business conference this season. We know that the connotation of competition is far from superficial competition. The infiltration of commercial rules has created a fashionable remedy, whether it is heart-warming or not. It all depends on our many years of material cultivation.

Nike's sword goes

"Compared to the moment that the athletes received the award, we are more optimistic about the athlete's love and focus on the sport itself." Charlie Danson, global president of Nike Brands, once commented on this.

This seems to explain Nike's sponsorship strategy: It does not spend huge amounts of money to sponsor Olympic events or delegations, but instead contracts with 22 Chinese individual sports associations to provide them with sports equipment. In the Olympics business competition, Nike chose another trick to go. Danson said: Nike emphasizes sports technology, emphasizing the links with individual associations, and more importantly, hopes to establish more in-depth and meaningful connections with consumers in the future Chinese market.

In terms of equipment design, in addition to the heavy use of Chinese elements, Nike has more emphasis on the scientific and technological research and development achievements that have been created so far – how to improve the sports equipment technology to create a record for athletes. Nike has been in China for more than 30 years, but in 2008 it was only a start.