Do not take the unusual path to Parkland: say no to PE

When many companies are looking for a "capitalist" capitalist, Parklant is now more willing to focus on the concept of corporate operations and management based on his ideals. It is indeed different, but if this choice is rational, why not?

Since last year at the Beijing International Science and Technology Industry Expo won the "2007 China's top ten most high-growth enterprises with PE investment value," the face of PE continued to throw olive branch Parkland has so far did not accept any investment, which in the enterprise capital With the rapid expansion of power that has become a trend, Parkland has become somewhat maverick.

Founded in 1994, Parklant has grown into a professional children's clothing and supplies company that integrates design, research and development, and sales after more than 10 years. It owns several famous brands such as Paclantic, Garfield, BabyMe, and Coffee beans. With its large-scale market, leading business model and efficient and united team in the children's wear industry, Parker Landi Company and its founder and CEO Luo Jianfan have attracted countless PE's attention.

"mistakes" into "clothing"

“Little Fish, Big Ocean... The confident little fish, the colorful sea”; “Good Health for Every Baby... Healthy and considerate in heart”; “Creating Ever-Cool... Creating the eternal cool”... Above the Parkland Business Card The lively and intimidating brand interpretation and the background and experience of Luo Jianfan's origin in science and engineering seem to be a little bit apart. It was a series of “inadvertently” that eventually resulted in a different “Made in China” story.

After studying at Tsinghua University in 1990 for two years, in order to experience "authentic American campus culture," Luo Jianfan decided to transfer to the United States to study. Tsinghua University in the United States recognized it very high. He took it to New York without much effort. Read the physics undergraduate offer and easily apply for a scholarship. After spending a year in the United States, Luo Jianfan graduated early to complete his credits. Originally under the tutor's design, he was supposed to continue his studies until he got Ph.D. Then he went to the United States to work on research... ..., but this "visible future" does not make the young Luo Jianfan excited. He found himself more interested in operating and managing the enterprise and decided to "go to the sea." Because of the special preference for computers, the first job application was related to "security". Originally, Luo Jianfan, who thought that he had started a "stimulating" career like an FBI computer expert, only discovered that the company was a securities company on Wall Street. The word "security" is polysemy. "Private Securities" and "Security" can all be explained). After two years salary rose to six digits.

In the few years abroad, everything was very smooth. “If you come too easily, you will not cherish it too much.” Luo Jianfan explained the motives of his returning to China for entrepreneurship. After returning to China in 1994, Luo Jianfan began his entrepreneurial journey. The initial business also unexpectedly went smoothly. In the early 1990s, he had the background and resources of overseas life, and the domestic IT market had just begun. He used the information asymmetry between China and the United States to trade. It is easy to dig his "first barrel of gold." However, "one is too easy to come in, and the other is the feeling that there is a 'original sin' eventually abandoned." Before deciding to join hands with his brother Roger Van to do the children's wear business, Luo Jianfan also tried several industries such as catering and decoration, once Luo Jiefan was The near-born daughter’s interesting experience in buying clothes made the brothers finally realize that this China at that time was still a huge prospect of “Blue Ocean” industry, so they decided to lay down everything and focus on children's clothing.

“Starting by renting a shop in Xinjiekou, it was a good business operation and gradually opened three stores, even if it was a chain.” Luo Jianfan always described his entrepreneurial experience with a relaxed tone, but through Luo Jianfan, “Initiative "Every partner has passed the package, pulled the car" memories, still let us see the initial hardships.