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DITTO Di Figure Fashion Spring and Summer 2011 Collection
DITTO, a Hong Kong-based brand, is all about empowering urban women who embrace positivity, intellect, dreams, and beauty. We are deeply in tune with global fashion trends and continuously adapt to meet the evolving demands of modern city women. Our core philosophy revolves around elegance, confidence, and generosity, aiming to enhance feminine charm through meticulous tailoring and refined design.
The DITTO Di Tu women's clothing line is composed of three distinct product categories: classic, business, and fashion & leisure. Each line is designed to cater to different lifestyles and preferences while maintaining the brand’s signature sophistication.
1. Classic Collection: This series focuses on practicality, emphasizing clean lines, superior craftsmanship, and high-quality fabrics. These pieces are versatile and suitable for a wide range of customers, making them easy to purchase and wear. The collection is designed to remain relevant season after season, ensuring minimal excess inventory and long-term value.
2. Business Collection: Tailored for professionals such as white-collar workers, executives, and business leaders, this line is designed to enhance both personal and corporate image. It offers a complete range of products that not only boost store sales but also attract loyal VIP customers, reinforcing the brand’s presence in the market.
3. Fashion & Leisure Collection: This line reflects the brand’s creative and trendy side. With a shorter sales cycle, these items often become bestsellers for a limited time. They are strategically placed in high-traffic areas of the store to capture attention, spark interest, and drive overall sales performance.
Shenzhen Desheng Fashion Co., Ltd. was established by the Hong Kong Desheng Group, combining design, production, and sales into one professional women’s apparel brand. The company operates several large-scale garment manufacturing bases and has partnered with numerous well-known international brands over the years. In addition to fashion, the company also engages in real estate investment and international trade. Shenzhen Shun Choi Ding Fashion Design Co., Ltd. is a subsidiary under its umbrella. In 2006, the group invested 50 million yuan to establish Desheng (Ma On Shan) Fashion Co., Ltd., which owns an industrial park covering 36,000 square meters.
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