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DITTO Di Figure Fashion Spring and Summer 2011 Collection
DITTO, a Hong Kong-based brand, is dedicated to empowering urban women with a positive, intellectual, and dream-filled lifestyle. Inspired by global fashion trends, we strive to meet the evolving needs of modern women in China. Our design philosophy revolves around elegance, confidence, and sophistication, aiming to highlight the natural beauty of every woman through refined tailoring and thoughtful craftsmanship.
The DITTO Di Tu women’s clothing line consists of three distinct collections: classic, business, and fashion & leisure. Each category is carefully crafted to cater to different lifestyles and preferences.
1. Classic Collection:
This line focuses on timeless designs that emphasize quality, fit, and fabric performance. It is designed to appeal to a broad audience, offering versatile pieces that can be worn across seasons. These items are not only easy to sell but also have a long shelf life, ensuring minimal waste and strong customer satisfaction.
2. Business Collection:
Tailored for professionals such as white-collar workers, executives, and business leaders, this collection reflects the brand’s identity and enhances the overall image of the store. It attracts loyal customers and supports consistent sales performance while maintaining a high standard of style and professionalism.
3. Fashion & Leisure Collection:
This line showcases the more trendy and casual side of DITTO. With a shorter sales cycle, it often becomes a bestseller for a limited time. Displayed prominently in stores, these pieces attract attention and stimulate impulse buying, contributing significantly to overall sales growth.
Shenzhen Desheng Fashion Co., Ltd. is a professional women's apparel brand established by the Hong Kong Desheng Group. The company integrates design, production, and sales, and has built several large-scale garment manufacturing bases over the years. It has partnered with numerous well-known international and domestic brands, providing high-quality processing services. In addition to its core fashion business, the group also engages in real estate investment and international trade.
In 2006, the company invested 50 million yuan to establish Desheng (Ma On Shan) Fashion Co., Ltd., which owns an industrial park covering 36,000 square meters. This expansion demonstrates the company’s commitment to long-term growth and sustainable development in the fashion industry.
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