France famous Montagut - still beautiful flowers in 125 years

Founded by George Tinland from France, the Montagut brand lasted 125 years. The company has grown from a knitting factory that only produced underwear and stockings to an international fashion company that has a diverse product line including apparel and accessories. Since the 1970s, the company's business has been developing extremely rapidly in Asia, especially in China. Montagut has so far established flagship stores in 19 cities across the country, including more than 3,400 sales outlets including counters. According to the statistics of the China Business Information Center, Montagut was among the top three in the national market share in May 2004. In fact, Montagut is the sales champion if it is calculated from the sales of luxury brand T-shirts.

At the end of 2004, in accordance with the provisions of Articles 13 and 14 of the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, Montagut won the well-known trademark used in the 25 categories (apparel) approved by the State Administration for Industry and Commerce. Such performance was mainly attributed to Montagut's dedication to good quality. pursue. Taking a bright silk T-shirt as an example, the company chose its exclusive proprietary flexible and shiny silk yarn that was woven by the knitting machine with great precision and slow speed. Each garment consists of nearly ten parts, each of which is carefully inspected and stitched together by skilled craftsmen using special tools. Montagut launches new colors to satisfy customers' preferences every season, so the dyeing process is also very strict. In order to prevent natural light and chemical substances from eroding color, each color system is tested in the laboratory. This unremitting pursuit of excellence has earned Montagut a good reputation in the industry.

For over 125 years, Montagut has gathered a large number of loyal consumers. In order to protect the rights and interests of consumers as well as its own brand value, in order to prevent some unscrupulous merchants from infringing on Montagut's brand, Montagut has been actively involved in counterfeit products, and the results have been fruitful. At the end of 2004, Montagut won a judgment in Beijing No. 2 Intermediate People's Court against the infringement of the trademark of Montagut. The verdict demands that the defendant who infringed the Montagut trademark be compensated for the economic loss of RMB 350,000 and stop the infringement at the same time. Montagut protects its brand image through legal means. It also supports the establishment and improvement of China’s intellectual property protection system and plays an important role in the healthy and sustainable development of China’s economy. At the same time, in addition to researching and developing advanced anti-counterfeiting labels, Montagut provides consumers with the latest and most convenient Montagut's online authentication system. Consumers can simply log on to Montagut's official website and click on “online certification” to verify the products they purchased. Authenticity. The Montagut Chinese website has also been opened in March this year. This also makes it easier for companies to track counterfeit products, thus achieving the goal of counterfeiting and protecting consumers. In addition to the online authentication system, consumers can also use the fixed telephone to dial the toll-free hotline to inquire, and provide various information on the product's hanging card as instructed, so as to verify the authenticity of the product.

The development of Montagut's brand and its impact have also been attributed to the expansion strategy of the franchise product line. At present, the product areas authorized by Montagut have expanded to include men's wear, cashmere, shoes, bags and leather goods, stationery and lighters, children's wear, lingerie, fashion pajamas, bedding, underwear and stockings, and sportswear. Shoes, business down jackets and casual down jackets. These products are manufactured and sold by Montagut's rigorously selected authorized manufacturers and distributors according to the French Montagut standard, while retaining the authentic French fashion style while ensuring quality. Montagut's classic yet modern features are fully reflected in these diverse products.