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Beijing time on September 26 reported that last year, Google released a "networked" denim jacket designed for bicycle commuters at the Google I/O Developers Conference. More than a year later, Google released the final product of a smart jacket on Monday. It will be available on Wednesday for $350.
The new smart jacket was designed by Google and apparel brand Levi's, using technology from Google Advanced Technology and Projects (ATAP), which integrates multi-touch sensors into the jacket.
Google and Levi's smart jacket
At the Google I/O conference, Google and Levi's showcased bicycle commuters turning to the jacket cuffs and using gesture-controlled features instead of having to pull out their phones, such as handling calls and messages, adjusting volume, and using Google Maps to navigate .
Google said on Monday that the new Levi's Commuter Trucker jacket allows the wearer to simply stop or tap the jacket cuffs to stop or start music playback, get navigation, and view new text messages. This is because the gesture-sensing sensor has been integrated into the jacket cuff, which is then wirelessly connected to the wearer's handset via microelectronics embedded in a flexible tag in the cuff. The tag is able to use the tactile feedback and light to alert the wearer to new incoming calls and text messages.
Customizable gestures
Starting Wednesday, the jacket will be sold in selected stores, including the Kinfolk store in Brooklyn, New York, the FredSegal department store in West Hollywood, and the Concepts retail store in Boston. Starting October 2, it will be sold online and at selected Levi's stores.
“We will learn a lot from this sale, which is what we are most excited about now,†said a Google spokesperson. “In the next step, we will listen to feedback. From the lessons we have learned, we have the opportunity to improve the inside of the jacket. Function, after all, Project Jacquard is a platform, then research the next jacket or other projects."
Google said on GoogleI/O last year that it will cooperate with other apparel manufacturers in the future to expand the use of Project Jacquard. The project adds interactive features such as touch to traditional fabrics.
The wearer can use a companion app to configure gestures such as starting or stopping music playback, getting navigation, receiving the latest calls or text messages, and other tasks. Therefore, the user can customize the jacket as needed.
Cuff label
Although it is developed by Google, it is also compatible with Android or iOS devices. Levi's said on its website that after removing the cuff's label, the entire jacket can be cleaned, just like regular denim.
Because the cuffs are integrated with the sensor, it feels a bit hard and may not be very comfortable. However, since the entire jacket is made of denim, it is very hard, so the hard part of the cuff is not too obvious, at least compared with softer fabrics such as cotton. However, the label on the cuff seems to be very conspicuous and not fashionable.
Although Google cleverly integrates technology into the jacket, it is unclear whether it will be high enough when it is released. After all, listening to the phone, listening to music, getting navigation and other functions can be achieved using a smart phone and a pair of Bluetooth headsets.
Of course, it is not easy to operate the phone while riding a bicycle, but it is not easy to slide and tap on one hand with one hand. The $350 improvement may not be worth the current experience.
That being said, the Levi's Commuter Trucker jacket is more important to prove that this concept can be introduced to the market, followed by sales. It's a bit of testing, see how people react to wearable technology embedded in clothing, and whether they use these techniques.
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