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The booming co-branded tide is still going on, and the tornado that the sports wind has helped to increase the joint flame has not yet dispersed. The street rap culture brought by the program "China has hip hop" can be said to be in this sizzling fashion circle. Pour a bottle of oil.
The hip-hop joint names launched by major brands have been exposed from this year to next year. When you look dazzled all the way, you are not enough.
Hip-hop, I don’t know, I only know that the wallet can’t be saved. From the second half to the next year, most people may have begun to plan how to change their patterns. Everyone knows that no matter how good the joint name is, it’s just a lot of money.
For example, the LV x Supreme, which is known as the "Century Supreme Joint" LV and Supreme, has a very common BOX T-shirt that has been fired to tens of thousands.
Supreme was born in Manhattan in New York in the fall of 1994. As a streetwear brand that combines skateboarding, hip-hop and other cultures and skateboarding, it has become the trend of street culture brands.
Today, Hip-Hop culture has swept the fashion circle, and many joint names in Supreme have always been loved by major brands.
Recently, Supreme and Stone Island co-branded the new Supreme x Stone Island 2017 autumn and winter series was exposed. It is reported that the tailoring design of this single item is completely in line with the trend of the street. In the elemental presentation, camouflage and texture are covered.
Coupled with Stone Island's combination of technology materials, the trend of the big brother and the technology fabrics of small experts once again a new interpretation of T-Shirts, jackets, jackets, sweaters and other items, will make this joint new product between consumers how big It’s inevitable that people will have more expectations.
At present, everyone guesses that the most likely release date is in October, and the fans who were smashed by the time will inevitably be snapped up.
After all, in addition to the expensive joint name, there is also a "difficult to buy" is also a major feature. For example, when Li Ning and GO$H cooperated in the “unbounded†limited edition sale, the water on the sale site was riddled by the fans who lined up all night.
Li Ning brand is a sports goods company founded by Mr. Li Ning in the “Gymnastics Prince†in 1990. Since its listing in Hong Kong in June 2004, Li Ning’s performance has maintained a high growth for six consecutive years. The slogan "Everything is possible" is well known and is one of the top sports brands in the country.
According to the financial report released by Li Ning Sports Co., Ltd. in 2017, the net profit of Li Ning brand in the first half of 2017 was 189.17 million yuan, a year-on-year increase of 27.54%. Not long ago, the Li Ning brand officially renewed the contract with CBA. It can be said that the development momentum is good.
The GO$H rap group has always been committed to combining the most popular hip-hop style with local features, and it is a bit of a well-known in the domestic rap world.
This time, Li Ning and GO$H's joint model “Unbounded†is also the custom shoe that Li Ning first created for the cross-border cooperation rap group. It is a training shoe that can combine both trend and functionality.
The all-white design and the mouthpiece of the shoe are in line with the most popular tide shoes. The shoes are printed with the words “GO$H†and “Le is the fogâ€, which highlights the strong hip-hop color.
The double-density cushioning module on the sole can reduce foot pressure and avoid sports injuries when working on strength training and other items. The scientific arrangement of the module also guarantees the flexibility of multi-directional movement, not only a new generation of street artifacts, but also a perfect partner for the training venue.
The boomers who bought the limited edition "unbounded" have already started to show off the street to brush the streets. The unsold ones can only wait for the "unbounded" version of the goods listed at the end of September. However, compared to the limited edition, it is inevitable that some regrets. As Li Ning's old rival Nike, how could it be ignored? And Nike can be a joint name this year and can't stop.
On August 26th, Kendrick Lamar, the king of the West Bank, who was once praised by Hip-Hop legend Snoop Doggy Dogg as the rapper, officially cooperated with Nike to become the spokesperson of the classic shoe Cortez and released a poster.
In fact, before the signing of the contract, Kendrick Lamar has already put on the red Cortez in the recent performance; Cortez also appeared in the MV of the single "ELEMENT."
Kendrick Lamar is different from other black rappers who are born in slums. His own healthy and good image, coupled with his outstanding work, shows his own strength, and has a lot of fans, which has established his leadership position in the West Coast hip-hop. .
Although it is a pity that it is only a series of cooperation, but Kendrick Lamar as a West Coast rapper, Cortez's shoes are his big love.
And Cortez itself is one of the characteristics of various joint names and color schemes. How do Hip-Hop, which are jointly interpreted by the two, interpret on Cortez? Who is the most hip-hop shoe this year? Let us wait and see with money.
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