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Underwear industry in China rose only 20 years, but with annual sales of more than 200 billion yuan, and still nearly 20% annual growth rate. Economic development and consumption upgrade, bringing huge underwear market consumption growth. In 2015, changes in the industry due to the upgrade of consumption will be highlighted.
Market segmentation opportunities
Initially wendell r.smith, a U.S. marketer who put forward the concept of market segmentation, emphasized in his theory that the market was not based on the product variety and product series, but on the consumer's Angle of division, that is, consumer demand, motivation, purchase behavior diversity and diversity dominate the market segmentation, thus affecting the production and marketing of enterprises.
Perspective China's underwear market consumption upgrade into a new era
Market segmentation is the first segment of the crowd. In terms of consumer groups, it can be divided into urban and rural areas, men and women, girls and women and so on. Underwear practitioners are increasingly discovering that they have to face a group of people who have never been in China before: they have grown up in a more favorable economic environment, and have a broader vision of the Internet, the trend and personality , Pay attention to environmental protection and health. They are urban young people mainly composed of 80s and 90s.
When these young people move to the workplace, have independent economic power and have more decision-making power in consumption, their choices show distinctive characteristics that are very different from those of the previous generation. As the main force to promote their consumption upgrade, the most obvious manifestation of this upgrade is the price. We found that this group is increasingly willing to go more expensive brands.
The return of product technology
Process in underwear, self-evident meaning. Fabrics and technology, can be described as the main manifestation of the value of underwear, a small fabric, a slight angle of sewing adjustments can bring a new dress feeling. Consumer replacement, upgrading the industry to shuffle, are calling for the lingerie industry to return to the initial, starting from the process of innovation, down-to-earth to promote the steady progress of the industry.
Consumers are no longer limited to choose a single product style, turn to a variety of styles, styles and quality of choice, which requires enterprises should pay more attention to product style, style design and quality assurance, in order to More arouse the desire of consumers to buy.
Dan Bei Zi establish industry quality benchmarking
In order to unleash the ultimate experience, Dan Beizi builds the database of human movement, tailor-made research and development, with the human body measurement, exercise physiology, engineering psychology, biomechanics, human form as the research direction, with the aid of optical triangular three-dimensional body scan, comfort testing and other international advanced Technical equipment, the establishment of human body underwear database. Through complete data analysis and testing, to ensure that product design to meet the consumer's physical health and ultimate experience.
Dan Beizi underwear with the appearance of the product design, process quality, skin comfort and other subjective and objective requirements, while focusing on functional health, body beauty and other characteristics, from the fiber composition, spinning process, fabric structure design and dyeing methods, Post-processing and other aspects of scientific research, and ultimately create a unique Dan Beizi quality.
"Terminal is King" and "Channel is King", these slogans were once considered as the top names in the underwear industry. With the advent of a new era of consumption escalation, "Customer First" has become a new guideline for Dan Beizi brand development .
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Nanjing Intime Import and Export co., Ltd. , https://www.china-intime.com