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May 2015 7-9, the romantic spring lingerie brand romantic appearance of the tenth appearance of the Shenzhen underwear Fair, a huge exhibition area, the image of the pavilion to show the sweet nature of the brand, attracting many visitors eyeball, the pavilion Very popular within the popular. China Beauty Network reporter also went to the exhibition hall, and was fortunate enough to invite Mr. Xie Weiguang, vice president of romantic spring underwear brand in time for taking the time to accept our interview.
Romantic spring underwear brand Xie always with China Beauty Network reporter photo
Reporter: romantic spring selection and Gold Eagle Goddess Zhao Liying as a brand ambassador, will bring changes to the romantic spring!
Thank you Total: Yes, in 2015, Spring Spring hired Ms. Zhao Liying, a popular domestic front-runner, to act as our brand image spokesperson. Star celebrity launch strategy, romantic spring 2015 is a very significant brand promotion initiatives. In the choice of spokesperson, we are also very strict, Miss Zhao Liying sweet fashion, healthy and healthy image of the sunshine spring romantic brand image is very consistent. Miss Zhao Liying currently has high popularity in the country, her membership is bound to greatly enhance the romantic spring brand awareness and influence, to complete the cognitive upgrading of brand image, while continuing to enhance the consumer and brand interactive communication and relationship maintenance; brand In the development strategy pattern, the spokesperson's tactics have perfected the overall strategy of marketing promotion for Spring and Spring 2015, and created brand operation mode with more pertinence and market effect through relevant spokesperson's events and topic communication. To maximize the penetration of existing channels and the occupation of the blank market, and provide a more direct and effective value expression and highlight for each investment promotion work.
Reporter: We learned that romantic spring and Shenzhen underwear SUIF International Supermodel Competition signed a three-year strategic partnership, why make such a decision, but also the impact of romantic spring?
Xie total: The annual Shenzhen SIUF International Underwear Fair is the annual event in the underwear industry, China and the Asia Pacific region's largest and most influential underwear promotion display trading platform. Romantic spring 2015SIUF underwear supermodel draft contest only underwear cooperation brand, reflects the strength of a strong romantic spring brand. For both parties, this is an excellent opportunity for mutual benefit and win-win. Through the integration of excellent model resources, the use of romantic spring will further enhance the brand image and brand influence and reputation, to create a better market reputation. As for the International Underwear Supermodel Draft Contest, through the cooperation with Romantic Spring, the purpose of communication industry and market is completed, the optimization and promotion of industrial alliance are promoted, and the promotion of underwear brand promotion, cultural communication, high-end dialogue and market Develop, create wealth in the commercial value.
Reporter: In the exhibition hall, we found that the products are very exquisite workmanship, what is the difference between our product features and the past, what kind of changes will these products give us?
General Manager Xie: Our products are more fashionable, younger and more cost-effective than before, and the product line is wider. This change can meet the terminal to open a larger store. The previous mainstream shop is 40-60 square meters, but now the mainstream store is 60-100 square meters, and then a little bigger shop can meet the display. More suitable for opening in the commercial concentration of places, such as: pedestrian street, large commercial complex, the terminal store display more stylish.
Reporter: China's underwear brand as the fastest growing star brand, the advantages of romantic spring where?
Xie total: As we all know romantic spring is the underwear chain brand under the auspicious company, Hongjie company more than 20 years focused on the development and production of underwear, set independent research and development, production and marketing as one, and now formed two major production bases, An operating headquarters, the marketing system of the eight sales area, therefore, in product development and quality, romantic spring has other underwear chain brand products do not have the advantages. With the consumer awareness of underwear consumption increase, the quality requirements are getting higher and higher, which will better highlight the advantages of romantic spring.
Reporter: The next few years, romantic spring brand development plan is like?
Xie always: In the next few years, the Spring and Spring will further optimize and upgrade its product planning, market operation, promotion and dissemination, investment promotion and other areas to enhance its brand influence, increase its market share, and accelerate the brand's pace, thus becoming more market-oriented. industry. To lead the health wear culture, to create a health industry ecological chain, a respected, socially loved world-class enterprises.
Reporter: In recent years, underwear market competition intensifies, but the romantic spring underwear has soared, which mainly benefit from?
Xie total: With the rise of China's market economy, underwear industry is also developing rapidly, underwear has become China's clothing industry's most dynamic, fastest growing and most promising a branch. Whether it is conventional underwear, body underwear, thermal underwear, home service, or bra, underwear, etc., have become China's clothing market consumer hot spots.
But so far there is no leading brand that has absolutely overwhelming advantages. The maturity of the market is far less than that of other fast-selling products such as food and cosmetic products. This fully reflects: At present, China's underwear industry showed a typical fragmented industrial characteristics, many companies are in competition, but no company has a significant market share; nor any one enterprise can have a significant impact on the development of the entire industry Impact. Romantic spring underwear chain has nearly 10 years of experience and accumulated operation, in addition to individual remote areas, the network has been all over the country, north to Heilongjiang, Hainan Island to the south, west of Xinjiang, east of Jiangsu and Zhejiang area. As consumers become more and more rational, as the level of consumption continues to increase, brand awareness will also become stronger and stronger, and future market competition will surely be upgraded to brand competition. For underwear enterprises, only the fundamental shape of the brand, to create a strong brand power, the market can form the ultimate competitiveness. Romantic spring relying on a strong Hongjie Underwear Industrial Company, which has more than 20 years of underwear practitioners experience, set research and development, production and marketing as one, from brand building to the internal operation of the system, have a strong operation and replication ability. This year we signed the golden eagle goddess Zhao Liying as the image of the spokesman and the 2015 SIUF international underwear draft contest signed a three-year strategic cooperation agreement, which are made for the romantic spring brand to do the strategic move. In terms of channel construction, since the beginning of last year, the spring of spring has carried out strategic cooperation with major supermarkets such as Wal-Mart, Carrefour and RT-Mart. In the image promotion, this year we launched a new fourth generation image. These actions make romantic spring stand in the forefront of the industry, according to the current fashionable words: 'vents came, pigs will fly. Romantic spring everything, only to be exploded.
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