The healthy and sustainable development of the leather industry must be innovative

From the perspective of the development of the leather industry in 2012, due to the rapid growth of production costs, the profit of the enterprises was greatly affected. In 2012, the profit margins of medium and small-sized enterprises in the leather industry were 4.9% and 5.7%, respectively, which were lower than the industry average. Therefore, at the first annual conference on leather signs, Wang Shicheng, vice president of the China Light Industry Federation, stressed that in the new era, the leather industry should create an upgraded version of the industry economy, in the research and development of technology, management innovation, corporate culture, marketing models, service concepts, etc. Breakthrough in innovation in many aspects to achieve healthy and sustainable development of the brand.

The leather logo cutting-edge companies lead the industry breakthrough in technological innovation

Since the development of the leather industry today, a large number of industrial workers have been trained and the industry base is very strong. However, at the same time, as China's economic development becomes more mature, the labor advantage is gradually losing. In the past, the simple “workmanship” and “imitation” stages have gradually failed to meet market demands, and brand competition will intensify in the future. Therefore, it is a required course for enterprises to make breakthroughs in technological innovation, increase the added value of products, and create independent brands.

Yang Hao, chairman of Xinji Yangfan Garment Co., Ltd., said that the brand effect is immeasurable, but there is no brand without innovation breakthrough. Focusing on brand building, Yangfan aims to increase R&D and innovation capabilities. On the one hand, it continues to increase R&D investment. Last year, investment increased by 25% year-on-year. Meanwhile, Yangfan strengthens research and development capabilities, and cooperates with Italian companies to market-oriented and accurately position products. . Through innovative breakthroughs, in 2012, Yangfan's profits increased by 22.5% year-on-year.

Innovation requires courage and time, but it also requires the accumulation of talents. Zhang Lin, manager of Zhejiang Grammy Clothing Co., Ltd., said that after years of cooperation with big brands, Grammy has established an excellent R&D and design team for the implementation of the enterprise. Brand strategy provides assurance. Because of this, in 2009, Grammy began to create its own brand based on the original processing of Chinese first-line women's brands. And set up a special research and development center, continue to increase research and development investment, product innovation and service innovation. In 2012, Grammy's R&D investment increased by 64.6% year-on-year, and 20 patents were obtained.

Leather Logo Enterprise Standard Management Drives Industry Management Innovation Breakthrough

With the continuous improvement of China's industrialization process, the company's management level has also put forward higher requirements. Through fine-grained risk control and deep integration of the two, it is a new task for the enterprise to achieve breakthroughs in enterprise management level innovation. In recent years, according to the needs of enterprises, leather sign companies have combined with changes in the external environment to timely innovate management concepts, systems, and corporate strategies.

Leather Logo Leather Clothing King Beijing Zhuangzi Industry & Trade Co., Ltd. is one of the early adopters of scientific and efficient management methods in the industry. In 1999, Zhuangzi achieved internal networking from raw materials storage to finished products delivery. In 2001, he established an internal management system and implemented network management. While ensuring brand quality, Zhuangzi greatly improved work efficiency and management. At the same time, Zhuangzi updated the equipment, installed a computer-aided design software cad, equipped with a digital plate-making equipment for the design and production of garment drawings. In order to work more effectively, Zhuangzi also installed the erp management system to form a digital management system of procurement-production-sales-sales service.

Leather logo shoes Wang Zhengzhou Shuangfeng Shoes Co., Ltd. The biggest change in recent years is the installation of an information technology engine, plugged in the wings of the network connection, the entire company to achieve a leap in management upgrade. In 2009, based on past information management, Shuangfeng and China UnionPay co-developed the “Shuangfeng e-sales” information system based on the experience of management in the past 30 years, and was first used in China. Through the use of this system, Shuangfeng realized data collection, monitoring, sorting, storage, and analysis of goods entering, selling, and inventory. And the use of timely and effective data, scientific allocation of resources, increased sales, improved inventory turnover, and enhance the brand's market competitiveness. It is understood that through information management, Shuangfeng's inventory has been reduced by 15%, off-season goods have been reduced by 15%, sales have increased by 30%, and labor productivity has increased by 20%.

Transforming from production to service, realizing breakthrough in service innovation through leather signs

The competitiveness of the brand is all-round. In addition to R&D, management, and marketing, the role of service in branding is also increasingly important. In recent years, the excellent leather team of the leather industry has also actively transformed its business and continuously improved its service results.

"Customer-oriented, customer-first" is the key content of the staff training of Guangzhou Red Valley Co., Ltd., a leading brand of leather signage bags. Through the training of employees, the service quality of customers has been improved. In addition, in response to customer demand, Red Valley has also launched a series of original interactive marketing, such as vip free private movie for white-collar workers who work hard and less family activities, tea party for members who want to make tea, have a family Parent-child interaction with baby's professional women.

In terms of recruiting agents, Honggu changed the traditional thinking of selling goods to franchisees and became a mode of thinking for companies to help franchisees make money. Fully provide the replication output of the franchisee's successful model, and achieve franchisees' profitability through a series of support policies, professional coaching support, and service process specifications.