Dior Dior's 50 Years of Russian Love

In 1959, the Soviet government began to allow foreign fashion brands to enter the market. This movement provided a favorable atmosphere, and then the curator of Dior Salon, Ms. Suzzane Lulling, decided to organize a fashion show in Moscow.

Dior landed in Moscow again after more than 50 years.

In 1959, the Soviet government began to allow foreign fashion brands to enter the market. This movement provided a favorable atmosphere, and then the curator of Dior Salon, Ms. Suzzane Lulling, decided to organize a fashion show in Moscow. This site, which is located in the “Wings of the Soviet Union” of the Cultural Center of the city center, is limited to the senior members of the Communist Party of the Soviet Union and the elites of the society, sending a total of 11,000 invitation letters. However, in order to allow the general public in Moscow to feel the fashion charm of the “capitalist” world in close quarters, Dior also arranged for three models to walk in the streets of the city center dressed in colorful brand costumes. In the square, the bazaar, and the streets, the models walked around in a curiosity and even a strange look.

The models wearing Dior's high-end clothing line became a spectacle on the streets of Moscow. Howard Sochurek, the photographer of Dior's entire event, recorded this many cultural collisions.

Christian Dior's ready-to-wear collection has sparks but is not compatible with Moscow under socialism. The reaction of the Russian community to the entire show is as much as an alien invasion. The Soviet woman who had not yet recovered from the pain of the bereft of the bereft of World War II apparently did not have the luxury and elegance to buy high fashion or heels. After the incident, the Pravda commented that Dior's clothes were too short and unsuitable for ordinary women of solid stature. Another Soviet magazine also joined the crusade, and wrote, "The assetist fashion designers have prevented women from walking normally."

However, with the collapse of the Soviet regime, Russia has rapidly emerged, and Moscow has also become an international city, with an important position in the fashion industry. On Tuesday, local time, more than half a century later, the veteran fashion house in the capitalist world once again embarked on a trip to Moscow. This time, Raf Simons brought the Dior 2013 Fall series of high-end clothing. The entire show floor space on the Red Square in Moscow is covered with mirrors, mapping adjacent buildings such as churches. In the show, the huge crystal ball device that Dior released in Paris earlier this year was also transplanted to Moscow. Various Russian fashion forces also gathered on the Red Square, including supermodel Natalia Vodianova, Elena Perminova, actor Ravshana Kurkova, and fashion editor Miroslava Duma.

The fashionable crowd on the Red Square, wearing the latest fashion of the brand with ease, shows the elegance of Moscow today. Dior's test of water on this land more than 50 years ago seems to have been Moscow's past life.