Ai 莜 aieoyour now with the stock said bye bye

Inventory for the business seems to be a never-ending topic. Excessive inventory seriously affect the business development, almost all successful businesses will be subject to inventory problems. Today, AI 莜 came to discuss with you how to promote sales, inventory control.

First, give full play to the potential of best-selling models, highlight the main push.

1, why should the main push

In other words, 70% of the profits of the shop come from the best-selling models.

What does this give us inspiration? - Give full play to the potential of best-selling models, best-selling models do well, and seize the main sales! From the sales point of view

The main push is not clear - what to sell what is missing, what to make up missing - the total replenishment, the total out of stock

The main push clear - what to push what to sell, what to sell what - more focused, regularly purchase

From the inventory point of view

The main push is not clear - all models of an average - a large number of stocking, a large number of stocks, a large number of missing codes

Main push clear - highlight the key points are detailed slightly - best-selling goods, reduce sales of spare parts, the absolute inventory reduction

2, the main push what?

The main push money = best-selling section?

The main push money: push move, and some push, it is worth pushing - active, predictive, ready

Top-selling models: The best-selling shop (often out of stock) - Passive, emergency, often under-prepared

3, how the main push?

From the perspective of product management

The main push from the beginning of the order, the best-selling models forecast, book enough, and write down your reasons for optimistic, in order to highlight sales selling point. The main push is the focus of the store display and shopping guide recommended that the ordering of the main push information through training to shopping guide. Timely attention to the market response, once the best-selling trend, timely replenishment, do not wait until the lack of color off the code before replenishment; sales cycle of the best-selling models are always out of stock, which is the main source of profits. If you find that the actual sales of the main payment is not as expected, analyze the reasons in time, take remedial measures or conduct sales promotion to minimize the absolute inventory. From the personnel management point of view

A successful manager needs to practice himself as a good trainer - train employees, motivate employees, and establish employees' confidence in the company and products.

Sales of good shops: customers, shopping guide products in the eyes of many, enough confidence, purchase more, less return.

Poor sales shops: customers, shopping guide products in the eyes of many shortcomings, complaints, purchase less, more returns.

How to improve from bad sales? We say: "Thinking determines the way out" and staff training is the key.

For example: (For AA - Best-selling classic turnaround in the past seasons, Category A in category A.)

Sun Department Store L081:

September-November 2006: 172 sales in 3 months, averaging nearly 2 per day;

From March to November 2007, 785 were sold in 10 months, an average of 2.6 pieces per day.

March 2008 - May: Has sold more than 200 pieces, of which three or four on average two daily since May an average of 3.5 pieces per day.

A customer to the Sun department store, read a circle after the shopping guide said: "how to make all the old models?"

Shopping guide said with confidence: "This is our classic models, we sell well!"

If in the past, shopping guide complained too late, what makes shopping guide so confident? - Training! (Direct shop mission, risk-reducing product strategy, can push the fact that) As a shopping guide, you can not change the product itself, can change the attitude of the product. - Some customers said: "We are the county, unlike you have so many mobile customers, sell more customers have opinions!"

Buying and selling are two different things. Different customers are buying, the same shopping guide in the sale, you think it is the old models, the customer may not think so, how many people in a city ah? Even if some people say that, then what is the ratio? The important thing is how do you think about this problem, because you can guide! This is a mass brand, not a personalized brand, a large number of customers wear certain models, passing the brand's message: "This is xx!" Is conducive to the formation of the brand. With this understanding, shopping guide in the shop will not be affected by the minority.

4, how to test the shop main push?

From the exhibition to see the main push

First look at what the main push of the show, two to see what are the best-selling main push did not show up, the third way to see whether the display with the product advantages, four look at the class is balanced (to avoid becoming a dress store).

From the sales report to see the main push

A look at the main push the sales ratio, two to see those who sell the main push, three to see there are those who did not sell the main push, four to see the sale of the subsection is balanced.

Summary: The real maturity of the basic brand is not a single order, the full implementation of the order, which is also the direction of the efforts of all brands.

Second, make full use of data analysis, good product management.

Want to promote sales, product important? --important!

Want to control inventory, product management important? --Very important!

Is it important to analyze data for good product? --Very important!

However, in practice, there are many of our franchisees with the feeling of ordering, control of goods.

In the 21st century business era, people are already using the Internet to collect information and analyze data using various data processing systems. If we are still feeling the brains

Tube goods, is bound to not work.

1, improve the accounting registration system

Understand the use of computers through the data processing system to do the account customers and the use of excel form to process the amount of data customers, it is recommended that the computer, you can flexibly calculate, accumulate, analogy, color ratio, yards ratio analysis.

At present, single-storey customers to hand-based accounts, so manual account as an example:

Sales Daily Report - Record daily sales details, including paragraph number, color, size, number of pieces, the amount.

Invoicing detailed account - record the details of each paragraph Invoicing, sales color, size accrued.

Turnover Current account - record the daily weather, sales volume, amount, average discount, with a summary.

Handover Points This book records daily inventory changes and inventory distribution.

Improve the above registration system, when ordering the best-selling paragraph we need analysis, color ratio, size ratio and the weather basis, you can count from the above statistics.

2, understand the company's product policy

Often customers have said: "The best-selling section to make up the arrival of the goods, the company why not single, as early as single?" Customer service staff may say to you: "You want more orders, replenishment ah!" This is a Contradiction to eternity. Not as simple as you think, a simple one reason: "Without practice test, who has 100% sure he must be very popular? More orders, the risk of early replenishment?" 20% is a can Promote sales, control inventory ratio. For example: the purchase of a total of 200,000 at the end of the season when the closing, if inventory can be controlled within 40,000, then a reasonable inventory.

Before we understand the company's product policies, we must remind everyone that in the past, we were more aware of the issues from the customer's own perspective. The company's product policies not only consider the customer factors, but also consider the overall development and coordination of the company and implement the survival of the fittest.

For example, A type of customer sales, purchase more, less return; C class business, complain, purchase less, more returns, who is your priority? This is a market rule. Only by continuously introducing high-quality new customers, cultivating potential customers and increasing the proportion of company's Class A customers, will the company be able to continue its development. Understand this truth, we each agent a brand, we must strive to do the company's high-quality customers, for more support.

Speaking of support, the company's biggest support is - the support of quality goods, because the customer's biggest profit comes from sales, and the sales of the most powerful guarantee is the supply of best-selling goods.
When others are out of stock when you have the goods, and have more new, best-selling models, you will be able to take the initiative. A small number of customers hope that the company can reduce the discount stores supply activities, this hope is not realistic.

When the main push a large number of stocking orders, as soon as possible to market and found that the best-selling trend as soon as possible double-order; not sure the new small amount of orders, as soon as possible, once the best-selling single flip.

Order priority when the delivery (except for the purchase price is not), Class A customers give priority to customers with fewer returns, priority customers with sufficient funds.

Order customer picking points: priority orders, and then recommend some of the best-selling quarter turnaround, AA models (non-order models listed orders customers 15-20 days later).

The newly signed customer picking essentials: This season's best-selling slips, AA models, combined with 20% -30% of the special models (due to new orders than the customer delivery, it is recommended to the exhibition order, ordering the same priority). Exchange within the quarter, 20% exchange. Overall, the introduction of such a commodity policy that takes advantage of the time lag across the country and allows the majority of company and customer inventories to be tried-and-true best-selling models dramatically reduces experimental new inventories as a common defense against risks. If you love new models, please make full use of ordering will be set foot new models.

3, the use of data analysis, to explore suitable for their own product management methods.

Through data statistics and analysis, together to improve the team's best-selling section forecast level, the main push sales level, inventory level. In the process of summing up experience and lessons progress!
"Failure is the best teacher," and only experienced can know more clearly what to do. Each customer needs to study their own data, this process of accumulation of experience and lessons learned must be done by themselves, no one can replace

Third, more than one shop, the formation of brand promotion and sales

How to quickly open the market?

How to form brand effect as soon as possible?

How to enhance the overall sales?

- Many successful brand experience is more shop, the store opened.

Terminal stores the most convincing! A lot of shop, a large number of consumers exposure to the brand, wearing a brand, visibility will continue to rise

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