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The Italian-Italian brand serves urban women who are full of positive, intellectual and beautiful dreams for their lifestyle. "Yi Fei Ya" is oriented by the trend of international fashion. "Yi Fei Ya" is designed to meet the fashion demands of domestic urban women at the same time. "Yi Fei Ya" pursues the concept of "noble, elegant, confident and generous" Ya "strive for the perfect cut to create a feminine unique soft.
Second, the age position: 25-40-year-old female knowledge Third, the main consumer groups: senior white-collar workers, private business owners, media workers, officials and teachers.
Fourth, product style: noble, elegant, confident, generous;
V. Product Structure: Trench Coat, Coat, Coat, Quilt, Down, Leather, Fur, Shawl, Sweater, T-shirt, Shirt, Vest, Dress, Half Skirt, Pants and Other Accessories. (Note: spring and summer products about 300 models, about 300 models around the product fall and winter)
Sixth, the price with: Spring and summer 269-1299 yuan, the average unit price: 500 yuan up and down; autumn and winter 269-3999 yuan, the average unit price: 800 yuan up and down;
Seven, product composition: "Italy Fei Ya" women's mainly composed of three product lines: classic products, business products, fashion metropolitan products.
1, the classic fashion products: The series emphasizes the practicality of the product, highlight the plate, workmanship and fabric performance, show in the store, to adapt to a wide range of customers, allowing consumers to easily buy. The series will not be in bad inventory even if you have not sold out during the season.
2, business fashion products: the performance of the unique brand of products. In order to meet: white-collar workers, teachers, executives and executives business needs of a group of products, the store in the product is complete, can affect the store's overall image and sales performance, but also for the "Italian Feiya" bring stability VIP customers
3, will be fashion products: reflect more "Italian Fei Ya" fashion side. The product has a short sales cycle and will become a bestseller for a period of time. It will be displayed in a conspicuous place in the store, often attracting passengers and stimulating customers' appetite for purchase, thus boosting the overall sales performance.
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Zhanggong Jewelry Factory , http://www.zjtiara.com