Jiangnan bloom underwear flowers ---- flowers please Venus spokesman

One is about Jiangnan bloom underwear flower

Underwater flower underwear company large-scale production base is located in the beautiful scenery of Dongyang City, Zhejiang Province, where convenient transportation and economic development, the beautiful scenery of the south of the Yangtze River gives water flower underwear fresh, elegant, elegant product style and brand connotation. The pragmatic and wise water-spend person, under the leadership of Mr. Wu Yongxin, chairman of the board, held high the banner of Zhejiang underwear and worked tirelessly for the beauty of Chinese women. In the hundreds of underwear companies in Yiwu and Dongyang, the underwater flowers have quickly emerged from the market with their superior product quality and outstanding market operation, becoming the most splendid underwear. In the four years since it was established, the sales volume of underwater flower underwear has increased at a rate that has doubled every year. The market share and popularity have continuously expanded, and it has quickly become one of the leading brands in the industry.

The two started from scratch

At the helm of Mr. Wu Yongxin, who was at the helm of the flower, he was a boyish teenager. He was 17 years old when he was not rich. He made a living, walked south, drifted around. He first engaged in the construction and decoration business, and then later transferred to Shenyang and other places engaged in trade work. The hardships of the market have sharpened Wu Yongxin's tough, steady, indomitable character. Finally, after a long and unremitting struggle, he found a big stage to show his skill. Wu Yongxin began trading lingerie in Yiwu in 1986. A big man has since become attached to a bra and struggles as a lifetime career. Wu Yongxin has represented many underwear brands and made great contributions to the market development of many famous underwear brands in China. He gradually developed into one of the most influential lingerie agents in Yiwu. It was during this decade's trading career that Wu Yongxin had an in-depth understanding and research of underwear, and had his own unique insights on the raw materials and styles of underwear; therefore, a huge market network was established throughout the country. In the industry quite popular. However, Wu Yongxin, who has a high record, is not satisfied with the status quo. He is eager to establish his own independent underwear kingdom and allow more women to wear high-quality and comfortable underwear. In 1999, after completing various basic deployments, Wu Yongxin felt that the timing of his own underwear brand had matured and he decided to launch his own underwear brand “Flowers in the Water”.

The name "Flower in Water" is a catchy, popular and easily memorized name that is in line with the regional characteristics of the Jiangnan region and the characteristics of women's underwear products. Soon, this underwear flower began to bloom in various markets throughout the country.

Three thick and thin markets

When the factory was built in 1999, the flower in the water was a popular route and the price was relatively low. Because at the beginning of the period, Wu Yongxin accumulated a large number of market customer networks in the trade. Because of his strength and integrity, many underwear dealers are willing to cooperate with him. Cooperation, therefore, the introduction of aquatic flower products, it has been the enthusiastic support of many dealers, and soon spread out in the market.
Before this, the female underwear market has been the Guangdong brand's world, Guangdong brand has almost firmly occupied the entire middle and low-end underwear market. Zhejiang, on the other hand, apparently lacks the right soil for producing underwear. Talents, raw material suppliers, etc. are all scarce. Even for a skilled technical worker, you have to go to Guangdong to identify. And the technical talents that the hard-working water culture cultivates are often dug away by some of the underwear manufacturers around. All this has brought great obstacles to the early development of flowers in the water. Under Wu Yongxin's unremitting efforts and guidance, these problems have gradually been resolved, and the development of water flowers has gradually entered the normal track.

In 2002, Wu Yongxin, who has accumulated a great deal of experience in the trade and in the early stages of the factory, has firmly established the strategic principle of brand development and decided to re-build and improve the brand of “In the Water”. At that time, he said to his employees that the story was classic: Venus was a god of love and beauty, and it was a beautiful embodiment. We would like Venus to be our spokesperson for the image, and let the water underwear be brought to Chinese female friends. Come to Venus-like beauty.

In the second half of 2002, Shuihua Flower signed a contract with a famous advertising company in Guangdong, and a professional advertising company was responsible for the agent's brand promotion operation. At the end of the same year, underwater flowers appeared in a brand new posture at the Ninety-second Autumn Fair in Guangzhou. In December of the same year, aquatic flower products were selected as the designated products of the 28th Olympic Games Chinese Swim Team, and a large-scale promotion and image conference was held in Zhejiang World Trade Center. More than 500 dealers attended the conference. In the first half of 2003, Shuihua spent the luxury of the exhibiting lineup at the 8th Shanghai International Lingerie Exhibition, shocking the industry. "CCTV", "Zhejiang TV", "Shanghai Clothing", "Friends / Good Times" and other strong media have also appeared in the water brand image advertising. In order to let consumers understand underwear more, spread underwear knowledge, and lead the underwear culture, in August 2003, it held the first “underwater flower” cup national female underwear knowledge contest, which caused a lot of sensation. Through these generous promotion, the brand style of “Fashion, Romance” in the water and the product concept of “Let Your Beauty Be Legendary” are gradually established.

Four Strategies, Advance with the Times

Mr. Wu Yongxin is a low-key man. He is usually immersed in his underwear business. He rarely sees him appearing in various public places. He is naturally introverted and introverted. He talks with people about the underwear but he is incessant. From raw materials to design, production and marketing, he can always put forward his own unique ideas. Throughout the ages, he knew the way of the Confucianism and always looked at the situation of the mall with a peaceful mind. He believed that the highest realm of the market was the realm of “benevolent invincibility”.

Wu Yongxin loves reading, his office is full of books on marketing and management, and he also requires his employees to read books regularly to learn how to charge. He said: With the rapid development of society, our thinking and ideas must keep up with the pace of development and even go one step ahead so as to avoid being eliminated. In terms of management, Wu has attracted a large number of followers because of his affinity for the style. Many of his employees have joined the water team when they built the factory. They are impressed with Wu's personality charm. It is this group of loyal employees who have become the mainstay of rapid development in the water for several years. Whether it is during the trade period or during the creation of its own brand, Wu Yongxin always put integrity management in the first place, adhere to the principle of credibility first, quality first; therefore, the flower underwear in the water was named "quality trustworthy unit" year after year, and was selected for the honor. “Zhejiang Century Famous Brands”, in 2003, was also awarded “Top Ten Famous Underwear Product Quality Notary Brand in China” by China Light Industry Product Quality Assurance Center. He also paid eager attention to China's sports industry and he has spent heavily to sponsor the Olympics Chinese synchronized swimming team and the national women's football championships. Wu Yongxin himself was also honored as the “advanced individual in the development of Chinese women and children’s cause” because of her contribution to the beauty of women. . From an outsider's point of view, he is like a wise gardener. Under his diligence, this sexy underwear is bathed in water and is growing romantically and healthily on the land of the south of the Yangtze River.