Louis Vuitton 2005 spring and summer Karma Shu?? beautiful into the mirror

In recent quarters, the so-called "advertising stars" effect has emerged in the fashion industry. Boutique brands have abandoned the traditional model of endorsements. Instead, they have sought out celebrities with high reputation as spokespersons. Since autumn/winter 2003/2004, Louis Vuitton first announced the use of Jennifer Lopez as a brand advertising spokesperson. Other brands followed suit and formed a special phenomenon.

Among them, LV is a series of print advertisements shot by Jennifer Lopez. Not only is the image prominent, Jennifer explains the design of LV more appropriately, and the effect is very satisfactory. Then in the autumn/winter of 04/05, LV continued to use the star model, one for five. A young and motivated movie star shoots print ads such as Christina Ricci, Scarlett Johanson, etc., and LV also decided to continue the past in the spring and summer of 2005. Stars are also used as banners and the movie star Uma Thurman is used as the spring and summer. Print advertising endorsement.

Artistic Director Marc Jacobs explained: “This idea is to express the elegant side of women in a rough, primitive and rich industrial environment. Uma wears stylish and very shocking clothes, so that unexpected results, and rough around The environment is strongly contrasted. I hope this will be an exciting advertising plan and I am very excited about the effects of the images." In addition, Karma Shu?? took the newly-designed Monogram Manhattan tote in the first exposure of print ads. An upsurge in buying is also expected to form.

In addition to LV, Versace also officially announced the other day that Spring and Summer 2005 will invite Madonna as the spokesperson for the image. This is Madonna's second performance. With the help of Mario Testino, Madonna will show a completely different style. Donatella Versace explained: “Madonna is an idol and reformer. She always innovates in her field, and she also has a strong personal style, of course, is our friend.” The final image is also expected to cause Everyone looks forward to it.