China's Most Valuable Brand Reveals First Place in Ordos Home Garment Industry

The annual assessment of "China's Most Valuable Brands" starting in 1995 and the latest assessment of 2004 (10th year) were announced. The latest report released by Beijing Famous Brand Asset Evaluation Co., Ltd. shows that the brand value of Ordos has jumped from 4.367 billion yuan in 2003 to 5.058 billion yuan this year, and continues to rank first in China's apparel industry among the "China's Most Valuable Brands." Name, to become the industry's leading brand. In 2004, the Ordos Group's tangible assets and intangible assets have been upgraded synchronously. The growth of the Ordos brand value indicates that the Erdos Group's brand appeal, economic strength, scientific research capabilities, capital operation, corporate culture, decision-making and management, international and domestic market share, etc., have all quickly adapted to the challenges of economic globalization. .

The report also released the most industry-leading brands, Ordos, Haier, Wuliangye, Lenovo, Senda, Shuanghui, Hongtashan.

The report also announced for the first time in the past 10 years the fastest-growing 10 brands in the country, namely: Ordos, Haier, Yanjing, TCL, Little Swan, Midea, Shuanghui, Wuliangye, Lenovo, and Qingdao. The total growth rate in 10 years is 12.4 times. .

The report is a study conducted by Beijing Famous Brand Asset Appraisal Co., Ltd., drawing on the ranking of the world's most valuable brands. Since 1995, it has been published once a year for 10 consecutive years. It is the longest-lasting brand research in China and has become an important reference for investors and consumers at home and abroad to understand Chinese brands.