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Since the prosperity of the national tide, domestic fashion brands have sprung up like bamboo shoots after a rain, showing a situation where a hundred flowers bloom and a hundred schools of thought contend. However, this trend has been surging for a long time, and it seems that there will be aesthetic fatigue. There are more fashion brands, and it seems that the trend is not so trendy.
However, there are always people who will jump out and be the one who stands out, that is, a "treasure brand" called YIMOSIS. There is such a group of people who put forward the brand dream of "being China's most attitude fashion brand" as early as 2015, and officially launched the "I AM YIMOSIS" theme down jacket in 2016, confidently declaring the beginning of the YIMOSIS era.
Blurring gender boundaries, "irregular" growth adds possibilities
From the brand origin, this brand is already eclectic. The aura comes from Dalston in London and the Canal Saint Martin in Paris. The genes come from Shimokitazawa, Tokyo and Williamsburg, New York. From the beginning of the brand, it has transcended the narrow limits of hell. , Not limited by the inherent style. Under the influence of the pop culture background, YIMOSIS grows freely, tearing off all kinds of labels attached by others, and creating more possibilities with the vague definition of "unisex".
"Only making trendy brands with attitude" is the bottom line. Although YIMOSIS has cooperated with Jack Chen brand collection stores to sell side by side with international first-line brands in 2017, and has won the high recognition of colleagues and the favor of many clothing companies that want to cooperate.
However, YIMOSIS declined uniformly, just because it does not want to be imprisoned by the commercial atmosphere, and is unwilling to be restricted by commercial requirements. This is what distinguishes it from many other trendy brands that have been swept away by the wave of commercialization.
Souls collide and communicate, "signal lights" continue to radiate and blend
Of course, the team behind the YIMOSIS brand is certainly not ordinary people. Cristina.Xu Marc.Liu jointly formed the YIMOSIS design partner team. The two have different styles, but they can communicate and collide with each other in the soul, independent and mutually successful.
Cristina.Xu comes from the London School of Art in the UK. She has an independent personality and pays more attention to perceptual thinking in the expression of details. She is "darkness" within the existing known framework; Marc. Liu graduated from the Guangxi Academy of Arts in Southwest my country, with a free and enthusiastic personality. "No Pursuit" is the highest pursuit, and the nature of acting with recklessness matches the unconstrained design style; he is obsessed with deconstructing silhouettes, materials and tailoring of clothing.
The design partner team integrates independence, freedom, rebellion, innovation and other personalities, and uses the sparks of inspiration that stimulate each other to continuously light up the work signal lights that continuously and independently output, and constantly generate new inspiration and vitality.
Continuous iterative evolution, combining "iconic" emotional art
In the remote themes of each season series, it embodies the combination of human emotions and graphic art, both avant-garde and exquisite detail design and bohemian style publicity, and maintain the brand's full vitality. From 2015 to 2021, the brand has become unique in the trend, especially YIMOSIS has become an iconic brand in the trendy products.
Of course, YIMOSIS not only regards itself as a fashion brand, but also as a carrier of culture and spirit. Emotional infection art.
During the period when the new crown epidemic was most rampant, in order to soothe people's anxiety and fear about the spread of the unknown virus, YIMOSIS launched the sunflower theme series, through the design of the positive force, conveying the will and strength of sunshine and flowers, and helping People can see the light of day. Let the soul have comfort and trust, convey unswerving pursuit and an optimistic and positive attitude towards life, and help people get rid of the negative impact of the epidemic.
The abundance of ideas is accompanied by the commercial "intentionally cut willows and willows". However, YIMOSIS is not complacent, but always insists on being "China's most attitude fashion brand", and constantly launches a diversified series of themes.
Transmitting ideas in design, with the spirit of "beauty and beauty, the world is in harmony", to appeal to colleagues to be more attentive in design, continue to use free will and informal thinking, so that China and the world fashion market have more abundant possibilities.
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