It used to be a casual wear brand, Jeanswest, only took five years.

This is an era of fast food. Anything can be fleeting. In three years, there has been a lot of competition, but the brand has only been used in five years, not only shut down more than 1,300. The store has also laid off more than 6,000 people. Once the famous Chinese brand, it can only be seen in some third- and fourth-tier cities. His decline represents the end of an era. After the glory, he has no choice but to withdraw from the stage.

This brand is Jeanswest, carrying the memory of a generation...

In fact, when he had the best performance, his annual sales reached 5 billion yuan. In the past two years, he has been transferring physical stores to some third- and fourth-tier cities. He once had a great success in China. ...

The rise of this brand is actually inseparable from a person. He was once known as the jeans king, Yang Lan, born in Huizhou, a big family, but in the end the happy days have not been maintained for a long time, the family is in the middle, the poor life forced him He started his own way of survival. At that time, he was only 20 years old. He was smuggled from Shenzhen to Hong Kong. After more than a month of travel, he found a job and worked in a garment factory. The salary was only HK$6.

At that time, he made up his mind that he must make a difference. He worked very hard in the garment factory and continued to appreciate. It took only seven years to change from a handyman to a factory manager. Later, he took his savings for several years. Together with his younger brother, he opened a small garment factory in Hong Kong. Because of his rich experience in garment making and management, he still has his own unique advantages in this aspect.

However, the R&D technology of the factory was almost unsupported. At that time, he received a pair of jeans orders from the United States. The trousers had a 4-inch square lattice. At that time, no one in Hong Kong would make such pants, so no one dared. After picking up this order, his factory at that time had no orders, and he couldn't keep up, so he decided to take the order and overcome the technical problems.

At that time, he took the employees in the factory to look for experienced people to ask for advice. He also studied it repeatedly. Finally, he succeeded in winning this technology through his own efforts. The 100,000 jeans order was 299 at the time. The price of the Hong Kong dollar went on, so I finally earned the first pot of gold because of this order, and also shocked the entire garment industry.

Later in 1990, they acquired the clothing brand of Jeanswest founded in 1972, and soon became the second place in the Australian market. In 1993, they officially entered the mainland market and opened the first in Shanghai. A shop was still in the early stage of reform and opening up, and the brand concept has not yet formed. Therefore, they seized this bonus period and successfully ushered in the peak of their career. In 2002, the turnover reached 1.4 billion yuan. By 2013, the brand had more than 2,500 stores nationwide and sales reached HK$5 billion.

But when they set their own sales of 8 billion or even 10 billion Hong Kong dollars, they encountered Waterloo.

Because after 2013, many foreign brands have already entered the mainland market. No matter their brand or product style has far surpassed Jeanswest, in the next five years, they began to lose money continuously. The sale of the brand's business to the Yang Lan brothers, the price of 800 million Hong Kong dollars, means that the brand has become a private brand of the two brothers.

Prior to this, in fact, he also opened up the territory of Hong Kong's real estate industry. His real estate business has become one of the pillar industries of the group and earned high profits. The group also started from a jeans factory. The large group that has grown to its current value of more than 20 billion Hong Kong dollars and has more than 11,000 employees has become a diversified multinational company.

Now the Group's rentable real estate area has exceeded 800,000 square meters. Although it is influenced by Jeanswest, the total value of this business is more than 15 billion Hong Kong dollars. Therefore, his current value has reached 6.8 billion yuan. Very good results.

In fact, our domestic clothing industry has been in a relatively mature stage, and many companies have begun to turn to the real estate industry. For example, Haishu House and Youngor, which we are familiar with, have also developed a number of residential real estate projects. Therefore, relying on the previous real estate business, we can earn tens of billions of funds. The clothing industry is also facing changes. I don’t know if the former clothing giants can rise again. Do you have any opinions on this? Welcome to comment positively below!

Polyester Fabric

Model
T0706_HXB-2009114
Material
100%Polyester
Width
57/58"
Weight
100gsm
MOQ
1000 Meters
Use
Fashion Dress, Blouses,Skirts,Loungewear and Nightwear
Port
Shanghai/Ningbo

Conventional fabric, waterproof and moisture permeable fabric and sports polyester fabric

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