Recently, the data released by a group of General Administration of Customs has made Chinese textile people more excited. From January to December 2017, the national textile and apparel exports totaled US$266.95 billion, an increase of 1.53% over the previous year, reversing the decline for two consecutive years. Among them, the total export value of textiles was 109.77 billion US dollars, up 4.46% year-on-year; the total export value of clothing was 157.18 billion US dollars, down 0.42% year-on-year. It can be seen that in 2017, under the two-way driving of the slow recovery of the global economy and the steady domestic growth policy, China's textile and apparel exports continued to stabilize and improved. After two consecutive years of decline, they resumed growth and entered a stable development zone.
At a time when the industry once again ushered in the favorable opportunities for export, what will China's textile surface accessories companies returning to meet the test of domestic and foreign markets? From March 14th to 16th, China International Textile Fabrics and Accessories (Spring and Summer) Expo (hereinafter referred to as intertextile spring and summer accessories exhibition) will be shocked again at the National Convention and Exhibition Center (Shanghai). The exhibition used 7 exhibition halls of the National Convention and Exhibition Center (Shanghai), with an exhibition area of ​​more than 187,000 square meters. More than 3,000 industry-leading surface and accessory suppliers from about 25 countries and regions will be presenting the latest products to showcase the latest products, the latest technology, the latest design, and a new image of the new era textile.
Seven halls
Look at the latest trends in accessories
In this exhibition, the trend of dressing fabrics, shirt fabrics and men's wear will be concentrated in Hall 6.1 to showcase their unique products; in Hall 6.2, the jumping denim exhibition area and casual wear fabrics will jointly showcase the new season; 7.1 will enter the fashion Women's fabrics of faux fur plush, leather, fur, silk, printing, digital printing, jacquard, pattern design, casual linen fabrics and fashion trends fashion concept area, interpretation of fashion women's fabrics at the forefront; women's fashion trends and fashion women's fabrics for knitting The two major categories of chemical fiber will be released in Hall 7.2; in Hall 8.1, the underwear/swimwear fabrics and accessories will display the new hot products of the new season; the 8.2 Hall will focus on the cotton and embroidered lace of the fashionable women's fabrics. And three categories of functional / sportswear fabrics.
Various domestic fabric manufacturers will focus on displaying their latest products, many of which will be debuted. Kunshan Huayang New Materials Co., Ltd. will bring functional outdoor fabrics, outdoor leisure fabrics, safety protective fabrics and other categories. Ma Shuhan, the company's research and development commissioner, said that these products have their own characteristics, some of which highlight the far-infrared, anti-bacterial and other functions according to consumer demand; some are conventional products and then innovate, such as the technical improvement of ordinary polar fleece, the introduction of Baoli velvet, the product is more Soft and warm; some are eco-friendly products, such as the development of an environmentally friendly filler in cooperation with DuPont, which can replace down.
Jiangsu Lianfa Textile Co., Ltd. will focus on coolness, heat and environmental protection fabrics. Tang Gang, deputy director of the company's design center, introduced new fiber materials in these three types of fabrics, such as cool fabrics containing cool Jade, McCain, xylitol fiber; thermal fabrics include Japan's Mitsubishi Meiyabi fiber, Taiwan's volcanic rock fiber, INVISTA hollow fiber; environmental health care fabrics containing alloy enamel. In addition, Lianfa Textile will also focus on functional fabrics that are finished with special auxiliaries, such as warm winter and cool summer, self-cleaning and easy decontamination.
Guangzhou Shanmu New Material Technology Co., Ltd. will promote the personalized label with higher color fastness this year. Yu Shuting, the company's relevant person in charge, revealed that the product uses digital printing technology, but its performance is superior to ordinary digital printing technology products.
Hongyuan Development (Shanghai) Co., Ltd. will launch two fabrics with super-elastic function. The company's R&D manager Huang Jianyuan introduced the two fabrics with unique weaving methods and special dyeing and finishing. The products are the world's first. There are no similar products on the market.
In addition to domestic exhibitors, overseas exhibitors from Italy, the United States, Japan and other countries and regions will focus on Hall 5.2, continue to open the fashion European Pavilion, boutique wool spinning zone, pattern design zone, sustainable development zone and functional fabric zone, etc. Demonstrate development information on the international frontiers of the industry.
Most of the face accessories exhibitors said that March is the node of fashion brand insight, sampling and linkage, and the intertextile spring and summer accessories exhibition meets the needs of clothing brands at this time, so many accessories companies Choose to release new products on this platform. Today, the intertextile spring and summer accessories exhibition has grown into the largest and highest level of professional exhibitions in the world's spring textile and apparel exhibitions, and each exhibition has always satisfied the apparel brand buyers.
Three days
New trends in new materials
Exhibitors and buyers participating in the intertextile spring and summer accessories exhibition, in addition to the research and development of the fabrics at the exhibition site, the market situation, will also be held in the same period of the exhibition of China's textile fabric trends, various professional forums, seminars The latest trend information in the industry.
In recent years, as a core of the exhibition, intertextile spring and summer accessories exhibition seminars and forums have been in-depth discussion of current hot topics, attracting exhibitors and buyers to stop, seminars and forums full. Ma Shuhan introduced that every year he and his colleagues are busy with introducing new products to the audience and busy with maintaining old customers, but they will arrange time to attend the seminar. “Through the seminar, we learned about the latest material development trends, such as graphene and eco-friendly materials, which provide ideas for our future research and development.†Ma Shuhan said bluntly.
Tang Gang is more concerned about the research and development of the latest additives. He introduced that special finishing products are a core of the company. Through the seminar, you can learn about the latest products of internationally renowned auxiliaries and contribute to the development of functional fabrics.
For each market demand and trend of underwear fabrics, Liu Chao, director of market operation of Lixiu Computer Embroidery Industry Co., Ltd. in Chaoyang District, Shantou City will not fall. He said that the company has always been the mainstay of fashion underwear fabrics, so it is necessary to follow the international trend closely. Holding such seminars during the exhibition will save the cost for the company and can be discussed on the spot with relevant experts. It is a very good opportunity. .
Under the constant guidance of the intertextile spring and summer accessories exhibition, more and more enterprises have begun to pay attention to the cultivation of their own design strength and the development of research and development capabilities. During the intertextile spring and summer accessories exhibition, the professional forum will continue to face the frontline problems of the industry, from the release of fashion trends to the interpretation of cutting-edge technologies, from the analysis of relevant standards to marketing techniques, and more sustainable development issues and overseas investment analysis guides. Ten professional forums are full of dry goods. The exhibition will also release the trend of fabrics for spring and summer of 2018. At the same time, the concurrent activities of the denim exhibition area, the interactive space experience area, seminars and conferences will deliver the latest fashion trends and market information.
One exhibition
Service creates optimal business opportunities
The organizer's series of meticulous services create more business opportunities for exhibitors and buyers, attracting professional visitors and buyers from many countries and regions every year. According to statistics, the 2017 intertextile spring and summer accessories exhibition attracted a total of 71,450 professional visitors from 103 countries and regions. In addition to mainland China, the number of professional visitors to the country and regions are Hong Kong and Taiwan, South Korea, the United States, India, Russia, Turkey, Indonesia, the United Kingdom, Bangladesh, Italy, Spain, Australia and so on. Every corner of the exhibition site is full of business opportunities.
In the past two years, the organizers have launched a business negotiation event during the exhibition, which has helped the traders of exhibitors and buyers to become more and more smooth. As a fashion designer who often visits the exhibition, the understanding and communication between buyers and face accessories companies are mutual. As a fashion designer, it is necessary to know the operation and design of the surface accessories, design difficulties, and technical difficulties. And companies need to know the designer's appeal to the product. The intertextile spring and summer accessories exhibition platform is a good function of docking communication.
In this exhibition, the organizer still provides business negotiation appointment service. Buyers can visit the official website of the exhibition and the official website before the exhibition. Click on the business appointment and fill in the information to submit. The organizer will match the buyers and sellers before the exhibition and arrange free contact at the trade and negotiation area of ​​the exhibition.
Ma Shuhan admits that participating in the intertextile surface accessories exhibition has brought tangible results to the company. At this exhibition, the company has met many international brand buyers who are not reachable by other channels, and their needs have brought inspiration for the production of the company's products. , providing new sales ideas.
Tang Gang used specific figures to illustrate the business opportunities brought about by this exhibition. According to reports, at the 2016 intertextile surface accessories exhibition, the fine-brimmed double-elastic high-grade fabrics exhibited by the company were spotted by foreign customers and placed on the spot. In 2017, hundreds of thousands of meters were placed continuously.
Since 2012, Shanmu New Materials has participated in the intertextile surface accessories exhibition every year. “This is the largest, most professional, comprehensive and most targeted exhibition in the world. Every exhibition has gained a lot.†Yu Shuting said.
In addition, in order to further enhance the participation and exhibition experience of exhibitors and visitors, the organizers will comprehensively upgrade the electronic journals, add exhibition maps and path planning functions, help buyers to easily reach the target company booths, and more exhibitor information. Information sharing, popular trend understanding, forum schedule viewing and other functions. WeChat pre-registration helps viewers enter the venue easily. After the booth is confirmed, special invitations will be issued to exclusive customers and cooperative enterprises.
At the moment when opportunities and challenges coexist, China's textile surface accessories, which are infused with Chinese design, are not only the key carriers of China Unicom's global fashion industry trend, but also an important force that ignites domestic and international industrial economy, while intertextile spring and summer accessories As an important window for the domestic textile industry, the exhibition will be an indispensable role.
Editor in charge: Xu Yuehua
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