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CERRUTI 1881 has launched a brand new retail concept and is pursuing its new flagship store in Harbour City, Hong Kong. The brand is scheduled to open in mid-September and the Grand Opening Ceremony will be held this month. The new concept store perfectly illustrates the core genes of CERRUTI 1881: Gentleman's elegant aesthetics, simple design and Italian roots of the brand create a new atmosphere for each series.
On October 4, 2016, Paris - CERRUTI 1881 launched a brand new retail concept and launched its new flagship store in Harbour City, Hong Kong. The brand is scheduled to open in mid-September and the Grand Opening Ceremony will be held this month. The new concept store perfectly illustrates the core genes of CERRUTI 1881: Gentleman's elegant aesthetics, simple design and Italian roots of the brand create a new atmosphere for each series.
The new concept store features matte and polished travertine, brushed stainless steel, hand-applied plaster walls, etc. Decorated with light oak, mirrors and textured materials, the atmosphere of the entire shop is focused on the exquisite product line. The store's wool carpet is also an exclusive design to match the unique features of CERRUTI 1881 ready-to-wear fabrics.
The overall design style is light and simple, with elegant architectural aesthetics and a soft background atmosphere to create a new series of products.
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