Cross-border and new integration Inman Women and New World lead the 2015 China retail new O2O business model

Select Inman to create a win-win situation

As one of the first companies to enter the Chinese retail market, New World Department Store-Shanghai Paris Spring has established long-term and stable relationships with many international and domestic famous brand suppliers. At the same time as the department store industry leader, has always been adhering to a new attitude to continue breaking through. This time, New World Department Store once again seeks breakthroughs, opens a new O2O business model, and cooperates with well-known e-commerce brands in the spring of Paris, Shanghai. Of course, the selection of cooperative brands and projects also has strict positioning and requirements. Inman, known for his "cotton and hemp artist" as the original design for the positioning of the Internet, is China's fastest growing and most representative online apparel retail brand, currently has 6 million fans. Therefore, Inman became the first choice of O2O cross-border cooperation in this New World Department Store - Shanghai Paris Spring. The strong cooperation was born.

On October 19th, 2015, at the Shanghai Puchun Spring Construction Store in Shanghai, the opening of the first Inman store “Inman+” symbolized the opening of a new O2O business model. This will enable the cross-border cooperation of online brands under the floor line. The drama kicks off. Through online and offline communication to achieve the sharing of resources, the two platforms will jointly create value-added in the future.

Online and offline resource sharing

In the first Intime+ physical store opened at the Paris Pucheng Store, we saw not only clothes, but also a full range of living space for fans. In addition to the customers, they can choose their own suitable Clothes can also be used for coffee, magazines, and manual work in an exclusive living space, giving yourself a reason to slow down in a busy urban life. Through the opening of online and offline platforms, Imman's fans (currently 6 million fans) can find their favorite products at any time through online and offline stores, while members of New World Department Store (more than 5 million members across 43 stores) Simeon products can be purchased at the counter and online at the same time. Two different shopping channels provide customers with convenience and selectivity, and truly share resources. The two platforms can jointly create value-added products.

New purchase model

As a new breakthrough in the new O2O cross-border cooperation model, New World Department Store - Shanghai Paris Spring and Inman will do the online and offline synchronization of the style, and the prices will also be synchronized in real time. Dozens of square meters of physical stores, all clothing tag with a two-dimensional code, scan code can be directly connected to the online choice of color and size, the price is also online and offline synchronization benefits, for the convenience of customers is to follow the traditional offline The cash payment model also opened up online mobile payment. At the same time, consumers can choose to courier at home, but also can get home immediately.

About New World Department Store China Limited

New World Department Store (HK stock code: 825) is one of the largest department store owners and operators in China. New World Department Store was established in 1993. Currently, it operates a nationwide department store with a total of 31 department stores named after “New World” and 12 department stores named after “Paris Spring” in Shanghai. Its department store retail chain network covers 21 key cities in China, including Shanghai, Beijing, Shenyang, Wuhan and Chengdu and many other Chinese cities. The company successfully listed on the main board of the Stock Exchange of Hong Kong Limited on July 12, 2007.