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Yesterday, after long-term mutual visits, inspections and negotiations between the two parties, Shulang signed a cooperation agreement with Israel's FOX Group, allowing the original natural cosmetics with taste of Israel to land in the Dead Sea and the Chinese market and achieved a perfect cross-section of the domestic fashion industry. Circle, Shurang also entered a more life-oriented, comprehensive and diversified development period.
In 2014, Chairman Wu Jianmin paid a visit to Israel personally to attract his Jewish-minded and Roman-inspired business. The Group relies on the unique and rich mineral resources of the Dead Sea region. Its exclusive technology is the leading position in the world. In particular, After visiting FOX Group's cosmetics shop in Israel and Japan, the all-encompassing life style coincided with Shulang's needs. To introduce this high-quality experience to China, Shulang achieved innovation, experience and sharing from fashion expansion to lifestyle, providing consumers with more diversified services.
The cosmetics brands under the FOX Group have been sold well in many countries and regions such as Israel, the United States and Japan for many years. The experience stores are all over the bustling commercial district and are looking to the Chinese market with huge potential to seek suitable Chinese partners. For many Chinese enterprises with cooperation intention, representatives of FOX Group also conducted many field trips. They are especially appreciated by Scholang's open-mindedness and international vision and the personal charisma of Chairman Wu Jianmin. They saw a dynamic , Energetic and creative team Shuolan, and from the fusion of Chinese and Western cultures and unique innovative brand style, see the potential for unlimited business development and the infinite possibilities of the future, so the final choice to Shurang out of the olive branch .
After many rounds of negotiations, yesterday both sides made further detailed communication and exchange on cooperation details and made breakthrough progress. The two parties finally reached a consensus and signed the franchise agreement that Shulan acts as agent for the sale of Israeli make-up brands in mainland China , Coming soon Shulang cosmetics with Israeli flavor, including facial care, body care, bathing, fragrance, beauty makeup and other beauty skin care products, the product will cover men, women, babies and other consumer groups, these products are rich in more The romantic experience of purely mineral elements and all-natural plant ingredients is undoubtedly a boon to consumers who value beauty. At the same time, the two parties will jointly design products such as towels, bath towels and bath accessories to better care for their personal lives, add comfort and aesthetics to the "private space" of the family, showcase the fun brought by fashion to family life, and create a full range of Shura lifestyle, which is the first time that Israel's natural high-quality cosmetics into the country, to provide consumers with new options.
For this cooperation between both parties, Chairman Wu Jianmin said that it is just right, because Shulan has always passed on to the consumers a clear concept: sunshine sunshine life style, whether it is a joint venture Denmark WAGNER men's clothing , or agent Israeli cosmetics company Cosmetics brand, And Japan ITOCHU Corporation joint venture logistics center project started, for the creation of Shu Lang lifestyle are icing on the cake, but also the international thinking and development needs of the times, through further international cooperation and exchange, to complete Shu Lang And the rest of the world's resources sharing, the world's best products presented to domestic consumers, enjoy the pleasure of fashion shopping experience, people's fashion life more charming beauty.
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