Tian Xiang clothing: let the child's childhood fly - add color to the mother's favorite

Tian Xiang clothing: let the child's childhood fly - add color to the mother's favorite

The colorful "Pencil Club" and "Mini Pencil" booths display the brand image and style in an all-round and three-dimensional manner. Both the advertising light boxes, merchandise displays and lighting effects are displayed harmoniously and harmoniously. "Mother's favorite color" brand's purpose.

Shining Children's Wear Exhibition

During the three-day exhibition, the "Pencil Club" and "Mini Pencil" children's wears attracted dealers from all over the country to visit and consult with their unique brand charm and style. Many powerful distributors showed great interest in joining the “Pencil Club” family, and some dealers actively signed the cooperation contract at the scene.

At the exhibition, “Mini Pencil” attracted the attention of field professionals because of its fashionable market positioning, green fabric selection, and novel and attractive costume designs, and they also received their recognition and recognition.

“Mini Pencil” was founded in 2011. With the aim of “Making Baby Happy in Environmental Protection, Health, and Comfort”, it is committed to the selection of environmentally friendly, healthy soft skin fabrics and European fashion style. Designed to create a first-rate children's wear brand. "Mini Pencil" is targeted at children aged 0-5 years old. It is targeted at high- and middle-income families in large and medium-sized cities throughout the country. It blends French romance and European culture with refined elegance to lead the new fashion of children's wear. They believe that children dressed in such clothing are surrounded by love and care. They have bright eyes and clear smiles and have the best childhood.

In an interview with reporters, Dongguan Tian Xiang Clothing Co., Ltd. Managing Director Yan Li said that from the design to the production of mini-pencil products, after strict quality control, the production director is responsible for controlling the key links such as fabric purchase, dyeing and weaving. From the roots, we must cut off unqualified and polluting raw materials into the production process. Since the beginning of the creation of mini pencils, we have been adhering to the concept of safety, environmental protection and fashion. This is not only responsible for consumers, but also a commitment to our own conscience when we start to make children's clothes.

Pencil Mini (Mini Pencil) is divided into spring, summer and autumn seasons each year. Each season, the baby Mini will provide more than 300 garments for the baby. In addition to clothing and trousers, shoes, caps, socks, scarves, accessories and other products are also prepared for babies.

The same childhood, different colors

Pencil Club (Children's Wear in Pencil Club) uses 4-14 year-old children as the target of consumption. With the aim of “letting colorful childhood with every child grow up happy”, it aims at middle- and high-income families in large and medium-sized cities across the country, with “fashion elegance. "European style" brand style advocates new fashion for children's clothing consumption. High-quality fabrics and unique designs give the children a free and harmonious experience. The well-designed styles allow children to play freely while playing.

For many years, the pencil club children's clothing is dedicated to interpreting the connotation of fashion and elegance in a natural way. Through the classic cutting and version of the expression of freedom and elegance, the entire series is a 360-degree wardrobe for boys and girls: embroidered with color stone Dresses, casual shirts, sports shorts, denim and accessories, exquisite coats, pullovers and sweaters in bright colors with grey, white, and royal blue are all used to interpret fashion and elegant dress attitudes.

The pencil club pursues ingenuity in detail, giving the product greater value, and always conveying a happy and free brand mood, such as the decoration of beautiful hair and pearl hair accessories, soft bows and puff sleeves, gorgeous flower prints?? The space atmosphere of pencils includes fashion, elegance and leisure. They show exquisite style and happy attitude. Comfortable fabrics and clear processing lines provide children with complete shapes and modern open choices. From down jackets, dresses, shirts, T-shirts to trousers, hoodies, short skirts, shorts, from basic fashion to classic style, the team of designers uses innovative inspiration to give the product unique details to create soft, natural, powerful Rich colors.

Differentiated competitiveness

At the annual award ceremony for pregnant women and children in Beijing Zhengzheng Exhibition, “Dongguan City Tianxiang Garments Co., Ltd.” under the “Pencil Club” and “Mini Pencil” children’s clothing won the “China Pregnancy and Baby Industry Outstanding Enterprise”. Award" awards!

Established in 1996, Dongguan Tianxiang Garments Co., Ltd. is a modern specialized clothing brand operating company specializing in children's fashion industry and has nearly 20 years of foreign trade production strength and brand apparel design, production, sales and service experience. 70000 square meters of self-built industrial park and 10,000 square meters of green area.

In today's era of marketing, to avoid homogenization, we must have its own unique marketing model, including accurate understanding of customer needs, fashion trends and fashion trends, and designers from all aspects of fabrics, styles and details. Innovation. Its core is to satisfy the customer's individual needs and maximize the benefits of customers.

Yan Li said that the competitiveness of Tianxiang apparel lies in the continuous innovation of design concepts and the use of an international creative team. It accurately positions and subdivides the brand market, and cooperates with well-known accessories suppliers to ensure a strong supply chain. The controlled production capacity of products enables the company's children's wear brands to gain market recognition and continue to expand.

To this end, Tian Xiang apparel has entered the mainstream business districts in the first and second tier cities in China, and has reached cooperation alliances with several high-end shopping malls in China to sink channels. Adopting various online large-scale children's clothing websites and more than 1,000 stores and counters in large and medium-sized cities offline to carry out marketing and promotion, launching brand communication in national mainstream media for a long time, launching various large-scale brand public relations promotion activities, and expanding brand influence. .