ABC brand held the 2014 summer product orders

On October 13, 2013, ABC, the leading brand of children's products in China, grandly held the 2014 summer product ordering fair in the Olympic Garden in Quanzhou. More than 1,000 dealers and guests from all over the country gathered for the grand opening of the ABC Brand Ordering Fair. It is understood that due to sustained economic slowdown, the development of China's footwear industry is still sluggish, from the current semi-annual clothing brands released in the semi-annual report found that although the overall earnings of some companies is not satisfactory, but the children's wear plate is another round of world, As if has become the biggest driver of clothing business revenue rebound. This year marks the tenth year of the ABC brand development. Facing the growing children's wear market and harsh competition environment, the ABC brand will deploy from three aspects: improving store efficiency, improving market responsiveness and promoting brand innovation in 2014 Win the market, maintain a competitive edge. ABC brand held in 2014 summer product orders will cultivate the terminal, optimizing channels, improve store efficiency To grow into a towering tree, you must establish a deep-rooted terminal channels. Reporters learned at the scene, ABC brand in 2014 will further cultivate the terminal, optimizing channels to enhance the effectiveness of brand management. Through learning, drawing on the mature mode of terminal operation in Europe and the United States, it embodies the idea of ​​being based on brand personality and value in the terminal operation. Each terminal of the terminal should show its distinctive brand and product's unique selling point to customers ABC brand value. Improve market reaction ability and consolidate product core competitiveness With the ever-changing relationship between supply and demand in the consumer market, enterprises must have rapid market reaction ability to win market competition in this game. Improve the market response ability, that is to speed up the product supply chain of the leading processes, is to create the core competitiveness of the product lies. ABC will set forth the rapid reaction mechanism of the leading process in the supply chain from four aspects of product development, production, logistics and sales to perfect the system product array so that consumers can understand the advantages of the ABC brand and thus continuously enhance the core of our products Competitiveness, and to achieve the maximization of brand value and channel value. Innovative strategy to promote brand marketing According to reports, this year ABC brand has with Tencent children and Sina parenting reached a strategic cooperation and creative launch of ABC with Xiaoda, ABC tide Tongxiu, ABC China most Meng new marketing masterpiece, Get a great response. In the future, the ABC brand will conform to the changing trend of the media landscape, gather more authoritative platforms and high-quality resources for all-round integrated marketing and actively explore "cross-border marketing" and "heterogeneous cooperation" and extend the ABC brand's unique "double Plastic "strategy to further enhance the ABC brand's reputation and reputation. According to the reporter observed, ABC brand sustainable development over the past 10 years is by no means accidental, in addition to deep plowing of terminal channels, product research and development continued to improve, brand innovation, the strength of the trust is the key factor. It is by virtue of this firm belief, ABC brand ten years to maintain the momentum of sustained and rapid development, the rapid rise of China's leading children's shoes and apparel brand.

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