French Rooster teamed up with Tour de France to open up the domestic market

<Editor's> Le Kac is a sports brand from France. Since the brand was founded in 1882, it has been loved by everyone for its high-quality clothing, and its iconic corporate LOGO - French rooster has been since the 1980s. Selected by many football clubs as team uniforms, and from the first time in 1951, the Lectra was designated as the official designated clothing, Lecac, a French local brand, has had nearly 50 years of cooperation history with the Tour de France.

In 2004, Lekkac entered China through formal channels. This brand with a long history and outstanding concept has created a hurricane in China. Through nearly ten years of development, the Lecac brand “France The image of "cock" has been deeply rooted in people's hearts in China. China and France, the horizontal and vertical leap of the two countries, have made Lecac the focus of attention. The French Tour de France is precisely the catalyst of this focus.

The relationship between Lecac and Tour de France

Since 1951, the Tour de France has truly moved from Europe to the world. It is also the French local sports brand Lekac, which was developed in the past year in 69 years. It has for the first time cooperated with the Tour de France to become the official designated clothing. And to provide four-color jersey for the design and production of the event. In 2012, on the occasion of the 130th anniversary of the brand's founding, Lekac and the Tour de France have renewed their leading edge and signed a five-year cooperation agreement with the Tour de France. The combination of a unique French-style sporting event and the French Rooster (Locak's logo) has made the Tour de France and Le Caquet a good match, becoming a typical success story in the industry.

On June 29th, the Tour de France began in Corsica. Lecaque, as its special sponsor, is also planning a Tour de France in China. Lekac, who has taken the top position in the international sports brand, moved France’s “ Tour of France” to China’s online network and is worthy of the people’s expectations. The significance of this event was even more significant because it was held in China for the first time. Not only did we see Lecac's inseparability from the Tour de France, but it also reflected Lecak's strategy of occupying the Chinese sportswear market. It was a music card. An important step in expanding the domestic market.

Sponsored by many races, Lekac has a special interest in the Tour de France

In 1882, the Lecac brand was born in France and was marked by the French national bird (cock). By 1951, 12 countries in the world had been designated Lekac's professional sportswear. In addition, it has long sponsored FC Nantes, a team that has scored the 38th consecutive season in the French Football League; and it is also a professional sport designated by Kenya, national tennis players, British tennis players, and other well-known national or sports competitions in Kenya. Supplies brand. Subsequently, this rooster appeared in sports venues such as the Tour de France, the French Open, the Olympic Games, the World Cup, and major European football leagues. However, Lekkac has always been working side by side with the Tour de France. This year it is the sponsor of the 100th Tour de France. It also held a Tour de France event in China, silently cycling for the Tour de France. Open up the playing field.

Many people are curious as to why Lekac has such a deep relationship with the Tour de France.

The reporter learned that one statement is that Lecak's big rooster symbol is a symbol of France and has become a spiritual symbol of the French nation. The Tour de France is France and even the world’s highest-level bicycle race. Both are powerful. The alliance is not only a brand communication strategy, but also a mutual filling and mutual attraction in interpreting the French national spirit and patriotism.

Another way of saying: The design concept of Lekac clothing: to fully enjoy the thrill of sports, to exercise in order to reflect their own lifestyles and feelings, to provide a new sports scene for athletes who are pursuing freshness, and the Tour de France, In free ride, express courier and passion, highlighting the attitude to life, it is the imagination that Lekac meets by chance. I think this should be the true meaning of both.