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On the afternoon of May 22, 2013, Ao Wang Bags Market Manager gave a series of implementation plans for franchisees across the country to expand the sales volume of terminal sales in franchise stores. Said that sales can boost the sales volume is a tool for luggage brand market development, but also the magic weapon to expand sales of terminals. However, after several years of mutual brand-name rivaling between terminals, as a sales promotion tool for bags, it gradually lost its power. You discount, I send gifts, the same way, the lack of innovative theme of the event, so that consumers are already numb for the promotion, it will not be interested. Therefore, the current luggage promotions, engage in every year, every year without creativity, it seems that it has lost its due function, so that the world lost, how to promote the success of what exactly? Choose a suitable way to promote their own Promotional ways to buy gifts, discounts, joint promotions, thematic promotions, on-site try, consumer credit cards, cash back, limited time buy, community promotions, special promotions and other means. These promotions have their own advantages, but also have their own shortcomings. How to flexibly use these promotions is the need for terminal operators according to the local consumer environment and customs and many other factors to be set. In addition, these promotional activities can not be completely copied, the terminal should be based on consumer characteristics in order to develop an effective marketing. Such as holding on-site try-on, in the south will be able to obtain satisfactory results, in the north may be ended in silence. Therefore, in accordance with local conditions, we can make good promotions. Promotions need to be large and cheap is a major feature of consumers, so do promotions should be fully considered in this regard, will make the promotion a success. A few days ago, the Austrian king luggage stores in Hebei, the new shop, made a "one dollar to buy a pack of" activities, because the preferential treatment is unprecedented, so to attract many consumers in the terminal store has not yet started When, early in the door lined up the team. The store was crowded day, crowded. On the one hand, Austrian Wang brand through the activities to achieve the effect of promoting brand image. On the other hand, through such activities, the market can be quickly opened up, laying a good foundation for subsequent operations. Promotion steps First, the production of promotional programs In general, a basic promotional programs need to include at least the following preamble: mainly refers to a simple background analysis of the market, market dynamics. Promotion time: usually arranged around a specific holiday, mainly to consider the weekend and holiday length and other factors, and according to the size of promotional fees flexible arrangements for the activities of the cycle. Promotional locations: terminal operators own terminal stores Promotional purposes: to do things always have a goal, the promotion is certainly the intended purpose of the terminal promotions to achieve what kind of result is to increase sales or want to curb competitors? This is Must be emphasized in the production of programs. Promotion theme: The theme is the key and core to be expressed in the promotion activities. The promotion activities can be effectively disseminated. The theme should be concise and concise, which can effectively attract consumers and promote publicity. Promotions: This is the core part of the promotion, the specific content of this promotion is what kind of approach is adopted, it must be clearly described in the program. Austrian king luggage chain to join the hot investment -------- National Free Join Hotline: 400 -888-9895 Tel: Contact: Miss Peng QQ: Miss Huang
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