Children's clothing should be how safe

Another year of CHIC exhibition, the children's wear market is relatively prosperous compared to other categories, known as the "last piece of cake" in the garment industry, so it has become a new target for foreign trade transformation companies and powerful enterprises. This year, on March 15th, the topic of clothing quality has always been very sharp, and the children's wear problem is more sensitive and sharp. How can we make children's clothing safe? Children's clothing companies told reporters that in fact, from the selection of materials to the detection of the market, they are more cautious than consumers.

Conventional warning children's clothing safety hidden dangers two: children's clothing surface accessories quality problems, such as formaldehyde exceeding standard, color fastness is not up to standard and other fabrics themselves harm to children's bodies.

Hidden Trouble 2: In the children's wear production process, children's health is affected by structural modeling, and accessories such as clothing accessories and other parts of the shedding and processing of residues such as damage to children.

The mothers said that the purchase of children's clothing using a survey of 18 martial arts reporters found that when young parents buy clothes for their children, most of them have a “safety rib”, but the children’s grandparents’ consciousness is slightly weaker. Consumer Ms. Chen said that when buying clothes for infants and young children, the preferred brand of children's clothing, when buying, we must first see whether the material composition is up to standard. Ms. Liu, the consumer, said that to buy clothes for children is not an exaggeration to say, "Wen Wen asked to cut" 18 martial arts are all in use, she said, when buying clothes, use the nose to smell the taste of clothing, hand and face fabric to the skin The degree of stimulation, in addition to check whether there are easy to fall off the decoration and parts and so on. Ms. Tian, ​​the consumer, said that first look at the style, look at the details, and then the price. She said that even if she is optimistic about the style, if the printing and dyeing, processing and other details of the same rough will not consume.

In the reporter's investigation, the mothers had basic safety and common sense, but whether such a sense of safety was sufficient, or whether there were simpler children's clothing safety standards and consumers had more confidence to buy, there were still many details that were not complete.

The Quality of Enterprise Views is a Basic Score In the 1980s, Guo Chaoying, who had lived in the United States for work, was the mother-in-law. He paid attention to the growing needs of children and began to pay attention to the baby industry. In 1994, Guo Chaoying had an opportunity to return to China, and found that the baby industry in China was still blank. He went to major shopping malls in order to buy suitable clothes for children, but found nothing. Thus, she used her mother's wisdom to read various children's books to understand her child's growing needs, and referred to a number of clothing designs. Eventually she was inspired by the wide-sleeved sleeves and robes and personally designed and sewn the first baby sleeping bag. Guo Chaoying brings the scientific concept of parenting and the right attitude to life to the children of China with the heart of motherhood. She devoted herself to the baby industry. In 1995, she established the “England” brand.

Guo Chaoying said that based on the detailed requirements for baby growth, starting from love, understanding the needs of consumers - mothers, bringing health care to parents and children as the primary principle, integrating elements of technological innovation, adhering to the concept of product development , innovation. Guo Chaoying said that quality is a basic score for "Eng." It is one of the genes of the "Eng." brand.

For consumers, every product produced by “British” has a sense of trust, which happens to be reflected in the confidence words of our terminal shopping guide recommending products; this is one of the values ​​of the brand. In terms of products, "British" insists on products that the market does not have. Taking "Siamese clothing" as an example, in all "Eng's" underwear products, "Siamese clothing" is the first to create a "functional" style. In 1995 when the company was founded, people's concept of consumption is still Staying in the "good trouble, pants wet, the whole will change" this now seems very old-fashioned ideas, but from the perspective of childbirth, the newborn baby's umbilical cord development is very important, especially the newborn child is round Yes, it is not suitable to wear elastic trousers, which will be squeezed to the umbilical cord of newborns. This is also the reason why many children often have diarrhea. The design of the bodysuit is fundamentally used to solve this problem. British's popularity of such a bodysuit took at least eight years, but it is worth the time spent, and today's consumers have very much recognized this product, which is also the "English" brand in the concept of " The best interpretation of baby care.

Safety of children's clothing three channels off Zhang Donghai (deputy general manager of Shenzhen Dongjiexing Trading Co., Ltd.)

Xiaolong Kung Fu brand channel is somewhat special, including shopping malls, self-operated stores and other forms, supplemented by single-product strategy of supermarkets, and OEM-OEM processing and online e-commerce, etc. The speed of the development of 1,000 models allowed Disney as an authorized children's wear brand to lay a multi-channel in the initial stage of the market's initial development and rapidly seize the big pattern of the children's wear market. Because of the large number of market segments involved, Zhang Donghai stated that they are very cautious in terms of quality and safety. Based on the company's planned brand structure, baby toys have been the mainstay, so Shenzhen Dongjiexing Trading Co., Ltd. is making a new brand. When the dragon was a big effort, it was based on Class A clothing safety standards (baby clothing) to perform products in category B (big children's clothing). He explained that the company has three barriers in terms of children's clothing safety: the first is cooperation with In the signing of the purchase agreement for the fabric customers, the partner must provide the fabric quality inspection report; the second is the company has its own testing equipment to detect quality issues including color fastness, formaldehyde, and azo content; Before the product is sold, the company will take the initiative to send the product to the local quality supervision department for testing before it can be sold in the specialty store.

To do children's clothes with conscience Guo Yan (Li Ning children's clothing marketing manager)

For the first time, Li Ning children's wear, which was presented as a separate image at the CHIC Expo, will present to consumers a different style of children's wear sports. As a representative of the sports department children's wear, the unique style of children's wear with sports colors is its relatively distinct market positioning. Manager Guo Wei said that especially the well-known brand Li Ning as the brand's prefix, for 5 to 12-year-old children to provide sports products, so that children have a safer and safer sports environment.

Guo Wei stressed that Li Ning children's wear brand positioning is China's sports children's wear standards advocates, hoping to focus on the safety and health of children's sports growth, in the brand attitude: adhere to the principle of starting from the heart, Guo Yan said that Li Ning children's clothing is from consumption The inner needs of the person are taken into consideration and consumers' feelings are taken into consideration in all aspects. While satisfying children's physical growth and personal preferences, they also meet parents' purchase needs. In terms of raw material control, we use layers of meticulous care, carefully taking into account the child's physiological characteristics and psychological characteristics in the initial part of the product, especially in the clothing structure, and applying ergonomics, sports mechanics and other technologies to children's products. Achieve the beauty and benefits of physical growth and development characteristics. In particular, in terms of production supervision, Li Ning’s children’s clothing is engrossed in the production process and concentrates on making every detail error-free. She stressed that the children's wear brand can not be placed in front of the interests, Li Ning children's clothing to ensure that each production of clothing are strictly controlled by their own, is to do things with conscience.

Consumers ask who can label children's clothing with security labels. Prices, brands, styles, materials, type, etc., are usually found on children's clothing labels. Consumers complain that we don’t understand the material of garments. Whether the material is safe or not, and whether the process is proper is actually a technical threshold. Why can't garments that have passed the quality inspection be affixed with noticeable safety signs? This way, parents can be assured that they can buy without any eyebrows. This kind of topic has caused reporters to think deeply. Just like the food safety incident that erupted frequently in the previous period, who can label children's clothing with this flag's authoritative security label?

Xie Qing, the secretary general of the China Garment Association, said that although the children's wear market has grown at an average rate of 24% to 25% in recent years, the market has grown from less than 50 billion five years ago to nearly 100 billion. However, we should soberly realize that children's clothing safety has become a problem that cannot be ignored. The industry generally believes that the quality of children's wear, children's wear, and understanding within the industry are among the most difficult problems. Take Guangdong Province, which accounts for more than 30% of the country's total production. For example, over the years, children’s clothing-related indicators have exceeded the standards. This year, according to tests, children’s wear in Guangdong Province has always been a low pass rate. The pass rate for five years is only about 60%. Many sampling tests have extracted azo compounds and other carcinogens. Of course, there are still many good companies in the children's wear industry that produce qualified products and have made positive contributions to the development of the industry. Today, consumers are paying great attention to turbulent and clear, so that the entire industry continues to develop healthily.