What is a business district?

The business circle refers to a square circle formed by extending a certain distance from the store's seating center as a core, and is a geographical area where the store attracts customers. It consists of a core business circle, a secondary business circle and an edge business circle. The core business circle is the closest to the store, with the highest customer density, accounting for 50%-70% of the store customers. On the periphery of the core business circle, the customers are more dispersed and the market share is relatively reduced.

Generally speaking, the business circle has four forms:

First, the definition of business circles is defined by the business circle. The business is determined by the purchasing behavior of consumers and the operating ability of commercial enterprises. The business circle is the space range in which commercial properties attract customers, that is, consumers to business. The time distance or spatial distance at which the site conducts consumption activities. Determining the business circle needs to consider the following aspects:

First, the business circle needs to be defined in terms of volume, purpose, and location. The business circle is a group whose level is diversified.

Second, the consumer group. If a business district does not have the power to consume, the consumption mix is ​​only blindly built, and it cannot be called a successful business circle.

Third, location. The key elements of the business circle are convenience and the consumer environment, so location is very important.

Fourth, the purpose. There must be a purpose to create a business circle. The purpose of the developer is to reflect the business value. Fifth, urban planning. It is also an important purpose to create a business circle by forming a consumer environment through commercial transformation and gathering popularity.

The essential elements of the business circle of the business circle include consumer groups, effective operators, effective business management, reasonable development prospects and government support, as well as the image, function, architectural form and construction cost of the business district.

First, the consumer group. Second, effective operators. The two need to be organically combined. Third, effective business management. Fourth, the prospects for business development. Creating a business circle requires many investors and operators to settle in. The future image and concept of the business circle are the main means of creating a business circle. Fifth, the business image.

The business district must have its own image and have its own characteristics. Environment, packaging, and external publicity are all important links in the establishment of an image in the business circle. Sixth, the business circle function. The business district is divided into traditional business districts and themes, and conceptual business circles. The Saite business circle and the Wangfujing business district belong to the traditional business district, while the electronic city and the like belong to the theme business circle.

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