Romantic season underwear investment: the use of differentiated mining reasons to join

This article comes from the network, released by the romance season underwear editor: http://

Quiet years of romantic season brands suddenly limelight, a great comeback, investment and channel construction is also very fast, I also participated in the re-start this year when they make investment strategy, where they are successful today Investment strategy to share with you, explore.

浪漫季节

The romantic season used to be a well-known brand of women's and underwear in Hong Kong. As the multi-project management of the project led to the rupture of the capital chain and the operation difficulties, the brand rights of lingerie were sold to a Zhejiang businessman. Therefore, the mainland's romantic season underwear to start again, starting from the underwear industry, under the unfavorable factors in the underwear industry intense competition, the initial investment louis vuitton handbags loudly shouted "five years, 1000 stores, a billion brand" five-year plan, And a detailed list of work plans, so that customers have increased confidence and saw the hope. At the same time, the romantic seasons, based on their own differentiated advantages and resources, have also formulated the "Top 10 Reasons Why Customers Must Join a Romantic Season."

First, the higher the brand value: the romantic season more than 10 years of women's and underwear brand management accumulation, making the romantic season lingerie brands compared to the market lingering underwear brand, has a higher brand value and market visibility, and consumer reputation.

Second, the market is more well-known: the romantic season once had more than 300 stores in Hong Kong, with high market popularity, strong channel influence, and easy acceptance by consumers. It has already taken the test of the market.

Third, the origin of "wealthy": Hong Kong underwear brand names, identity more expensive than other brands in the market, the company's overall strength, will not easily make romantic season's customers do "dead."

Fourth, the future will be better: the company's future re-investment operation has entered the planning, the earlier entered, the greater the chance, the first position accounted for.

Fifth, low barriers to entry: In the early six months of the investment, franchisees for the size of funds, operational strength, the store area and other aspects of the rigid conditions without restrictions.

Sixth, the cost of the trademark is zero: The fee for trademark use is temporarily exempted, does not take the cost of the entire business and lightens the financial pressure on the franchisee.

Seventh, high profits: franchisees around the options according to their own needs stocking, each underwear Maori significantly higher than other underwear brand Maori, not only can run and can protect the profits.

Eighth, flexible cooperation: the pre-monopoly can be portfolio; short or long term investment can be taken into account both as a single product, but also do a series, give full play to their greatest advantage.

Ninth, business autonomy is very big: According to the characteristics of the local area management, all the management rights are delegated. The operators have more autonomy to guarantee their product style and profit system.

Tenth, the headquarters support big: The company's main headquarters is composed of a number of well-known underwear industry consultants, core cadres from well-known domestic underwear chain brand companies, with other companies do not have, strong counseling and training capabilities, will be free To join the business management, retail, team building, product integration, the window into the column, shop promotions and other aspects of the expert counseling services, and rapidly enhance the dealer's profitability. Through continuous publicity to customers and implementation of the "Top Ten Reasons," the pre-investment promotion work in the romantic season progressed very smoothly and the network layout in most parts of the country was completed in less than three months.

An effective investment strategy is: "First, you must have a differentiated advantage, find out it.Second, to develop a customer with confidence and hope combined long-term and short-term.Third, the use of differences The advantages of mining Excavating customers must be joining your 6 to 10 reasons, the reason is that the focus of the customer feel that cooperation with you is safe, beneficial, future and can make up for his own lack of Fourth, the These reasons continue to your target customers to promote and down to earth to implement.

This article comes from the network, released by the romance season underwear editor: http://

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