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Although hand-painted shoes are the products that are currently sold for comparison, choosing a good store address is also very important. In general, good hand-painted shoe stores have the following features:
(1) Place where young people gather
For example, schools are mostly young people. They have a strong psychology of pursuing fashion and are suitable for the market positioning of hand-painted shoes. Therefore, opening a hand-painted shoe shop in these places will attract a large number of young customers who are catching up with the trend.
(2) Areas with high frequency of business activities
This kind of area is also generally a commercial center and a downtown area. Frequent business activities are frequent, and the turnover is bound to be high. This shop is the so-called gold land. In such areas, logistics is fast. For hand-painted products, the trend of hand-painted patterns changes rapidly. If the goods flow slowly, it may become obsolete before the shoes have been sold. Therefore, the regions with frequent commercial activities are The hand-painted shoe shop is a great place to choose.
(3) Areas with high population density
When a shop is opened near a residential area, where the population is relatively concentrated and the population density is high, the frequency of people entering the store is relatively high and the business is good. Moreover, because the population has always been very large, easy to understand the daily sales, sales will not suddenly rise and fall, you can guarantee your hand-painted shoe shop stable and generous income.
(3) Streets with many passengers
Stores are located on these streets, with high traffic and relatively many customers visiting the shops. However, it is necessary to consider which side of the street has a large passenger flow, and some terrain or traffic influences in order to select the optimal location. For some passenger traffic, but because it is a traffic arteries, passenger traffic is the place to go to and from work, it is not a good choice for shoe stores.
(4) Convenient areas
To facilitate transportation, customers are willing to patronize and are willing to go by car. Generally speaking, it is optimal to have a bus station nearby, or a shop where customers can walk within 20 minutes.
(6) Blocks of similar stores
It may be that some people think that it would be better to have only one store in the entire area. On the contrary, if many stores of the same kind can be concentrated in a certain area or block, they can attract customers more. Because there are many shops selling similar products, customers can have more opportunities to compare and choose here.
In general, an area with more than two conditions is a good place. If you have everything, it is the best shoe shop. But places with these conditions generally have high rents. The owner of the shop should not be intimidated by the higher rent, but must carefully analyze how much money this investment can bring. Generally, as long as the concept of opening a store is correct, they are high investment and high returns, so be willing to invest in the store.
In fact, the high rent of a good shop is not formed in one day or two, nor is it arbitrary. It is a contract formed by the landlord and the renter in the long-term profit sharing. The rent is so high that the renter has no money to earn. Then Even better facades cannot be rented out. It can be seen that although a good shop site is affordable, the money earned under normal circumstances will always exceed the rent and be profitable.
Therefore, to spend a lot of money to open a large shop, it is better to spend a lot of money to find a good shop. Of course, high rents increase operating costs, increase operating pressures and risks, and must be well planned for investment projects. If there is no diamond drill, do not take porcelain. If it is really insufficient for initial funding, and there are good stores in other regions, as long as it can operate properly, it will be equally profitable.
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