San Jiao Yang Jun: How to do a good job agents

In the information age of the 21st century, the channel is crucial to the development of a brand. Especially for the clothing brand, "channel is the king" is the truth of the industry. Brand agents affect the channel construction, its role is important. During the San Gio Order, the agents, distributors gathered, take this opportunity, we interviewed Quanzhou San Jiao Garments Co., Ltd. Xi'an agent Mr. Yang Jun. Yang has been engaged in apparel business for more than ten years, during which time he has also done many apparel brands and has a certain influence in the area. Exactly, he just went into this business trip to make money. Because he wanted to change the fate! At that time, he set himself the goal is to open dozens of stores in the future. Up to now, this goal has been fulfilled! Speaking of the San Jio brand became attached, Yang always said with a smile, "It was a chance." At that time, although many men's brand in Xi'an market, but the lack of characteristics, and St. The Austrian brand is different from other brands in terms of style, appearance, version and other aspects. Therefore, Yang always determined to promote the San Gio brand in Xi'an and has achieved great success so far. Agents as a bridge between the brand and terminal operators, its importance is self-evident. The success of its operation is also related to brand life and death in a regional market. So, as an agent, how to operate the market, establish and manage the network? In this regard, Yang always have their own set of business experience. Mr. Yang always tells us that the first point to be a brand agency is to build up confidence. Since 2007, General Yang has been steadfastly developing with San Gio and has been working closely with San Gio, who always firmly believes , San Gio will be able to succeed! Currently "San Gio" has more than 60 franchisees in Xi'an, in addition to the wholesale market channels, more is all over the province city and county franchise stores. This is Yang always firm confidence, and evidence of success! Yang also told us that to do brand agency, another important point is to concentrate! Dedicated to the promotion of the brand, concentrate on cultivating the market, focus on brand development in the local influence! Intentions to do, concentrate on doing, can have good results. Then, agents should focus on staff training and cooperation with the parent company. Yang always said that he has been working hard and cultivating a tacit understanding among employees, training employees' ability to work, creating value for the brand and boosting brand influence. However, he pays more attention to cooperation with the head office. He believes that after building a good cooperative relationship between both sides, he believes in constant communication, understanding and exchange of emotions in mutual understanding, trust and cooperation. Only when the business objectives and interests of the head office are the same, can the programs such as brand promotion, marketing strategy and terminal maintenance be effectively implemented and implemented so that the market can be jointly managed. Therefore, the cooperation between the two parties will have a direct bearing on the success or failure of the cooperation. In addition, since the agent San Gio brand, he has been trying its best to support the terminal network. In view of the fact that the new franchisee has a low level of terminal sales and lack of professional knowledge, the experienced shopping guide trainers are stationed directly at the outlets Of the pre-operation, the problems in the course of business, on-site guidance, sales skills, timely solution to the problem. Mr. Yang stressed that we should establish a good image in the industry circle and expand its influence in the market. Agents need to constantly accept new things and management thinking, management innovation is the agent to further enlarge the premise. Specifically to do the brand is to learn from the company's operating model to operate, such as shopping guide training, market development, maintenance agents have their own staffing. Regardless of the management model or image building, we must strive to maintain the differences and characteristics with competitors; always walk in front of peers in order to maintain competitive position in the mall, the advantage is more important than the profits. In the end, Yang summed up his concept of employment with these few words. In fact, this is also a clear manifestation of Yang's corporate culture: Sincere: Sincere treatment of every customer, staff, integrity and integrity of the spirit of being responsible for the delivery of the spirit forever. Genuine: Let the product quality, service quality and brand quality to influence the customer's thinking. Achieve a win-win situation. True price: the price of the product so that customers feel the value of the embodiment. True love: All our customers, employees, love yourself, love my colleagues, love the company, to a small love of family, love the world, love forever. From wholesale to brand monopoly, is an important change in Yang's general business, and from Shaanxi in Shaanxi, is the real map of Yang's business for their own business. Yang always a short speech, but it is said that the essence of this road, in fact, success is so simple, down-to-earth, hard work, success in sight!