Bifu women's 2019 autumn new product release

China's economy is on the rise, and China's main consumers are also looking for China's own premium brands and China's own luxury.

China's luxury style is not necessarily a high price or a label of identity. It is a high-level aesthetic and refined lifestyle of Chinese civilization. After decades of development, China has established a mature process and processing supply chain, and Chinese designers are constantly seeking the best path to combine the two.

The country is booming, and the fashion attitude of young people has already emerged. However, for the real main consumer groups, mature and elegant Chinese professional women do not have luxury brands that can compete with Europe and the United States.

From this

Starting from the transformation of a broth from the front gate of Dashilan into his flagship store, he took the historical heritage and context into the brand's genes, studied traditional patterns, traditional crafts, traditional fabrics, and modern aesthetics from designer architects. Combining with structural aesthetics into the tailoring of fashion, the abstraction and collage of historical symbols are fragmented. Unlike most independent designers who are over-pursuing the form and shape, they focus on minimalism and decoration. The balance of practicality creates an eclectic style that is mature, elegant, simple yet romantic.

One volt

Embroidered suits, improved cheongsams, natural landscape prints and traditional flower and bird embroidery, the boundaries between China and the West become blurred, classical and modern forms a unique chemical reaction in the juxtaposition of the hustle and bustle, and they are shaping the luxury of Chinese style. Outline.

The front door fashion space

No. 9 Zhujia Hutong, Qianmen Street, Xicheng District, Beijing

Bifuwangfu Central Store

218, 2nd Floor, Wangfu Central Shopping Mall, 269 Wangfujing Street, Dongcheng District, Beijing

Bifu Fashion Life Museum

2nd Floor, Four Seasons Commercial Center, Four Seasons Hotel, No. 48 Liangmaqiao Road, Chaoyang District, Beijing