Shenzhen Fashion Week 2019A/W | DAMO WANG: Presenting the multi-form expression of martial arts culture in the modern era

Fashion is born with a mission,

The strong tension that it has formed in a strong relationship with reality,

Surround you and influence you in a posture that is always in progress.

Subverting the traditional "designer brand" is too single value orientation,

Create a brand that meets the growing diversity of women in the moment.

Da Mo (Han Lei)

Graduated from the Beijing Institute of Fashion, undergraduate

In 2015, DAMO WANG was founded with ALEX.WANG.

Adhering to the "neoclassical" design philosophy,

Good at combining classic elements with current popular concepts,

Combining retro romantic feelings with the needs of modern life,

It highlights the aesthetic views and cultural tastes of individuality in the post-industrial era.

Martial arts -

DAMO WANG 2019A/W series of expression choices.

To de-symbolize the "symbol",

Presenting the multi-form expression of Chinese traditional culture in the modern era.

I didn’t see it, I’ll know what it’s like,

Find intersections between different time and space dimensions,

Fully inherit the core spirit of the brand.

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Q&A

Q- Shenzhen Fashion Week A- Da Mo (Han Lei)

Q: Interpret the brand in one sentence.

A: By extracting fashionable pieces and using overlays to reshape the concepts of avant-garde and fashion.

Q: The theme and original intention of the new series?

A: Martial arts, commemorating Jin Yong.

Q: What kind of ideas do you hope to convey through this big show?

A: This time, the "martial arts", a very representative culture of modern China, is used as a carrier. However, it does not distinguish between the East and West elements, and integrates the current trend changes, showing the free and easy and mystery of contemporary independent women.

What I want to do is not the grafting of Chinese elements on the surface, but the use of de-symbolization to present the inner temperament. For example, the Chinese people often say that "qi" can't find a symbol that can be represented in real life, but it can be expressed by one's spiritual appearance.

Show information

2019.03.17 19:00 A show field

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