Carina Lau's personal brand ANIRAC continues to power Shanghai Fashion Week, a new series of egoistic styles that redefine women's glamour

(March 28, 2018, Shanghai) - Shanghai Winter Fashion Week 2018 with the theme of "Fu Yuan Yuan" was re-opened on March 28 at Taiping Lake, the landmark of Xintiandi in Shanghai. The INARAC, the personal brand of Ms. Carina Lau, the fashion queen who has been widely watched since last spring in Shanghai Fashion Week, has continued to help this fashion event in China this season and has won the top spot on the first day of Fashion Week.

Shanghai Fashion Week theme of 2018 focuses on the integration of history and contemporary. The ANIRAC who entered the fashion week for the third time also coincides with the organizer in the creation theme and original intention. It combines the retro and the trend, the feminine beauty and the tough personality. A new image of an independent, free and romantic oriental woman.

The ANIRAC 2018 autumn and winter series presented at Shanghai Fashion Week took the theme of “ME-ISM” (egoism) and drew inspiration from women who broke through the traditional consciousness awakening in the 1980s. The traditional female image of subverting self and getting away from time to time has inspired Jialing and her creative team to boldly integrate men's fashion techniques into a new series, using leather, metal wire and other materials to outline the independent style of rigidness and softness. Ling Li is unique in autumn and winter.

The new ANIRAC 2018 series is not only a display of the personality of women in the new era, but also a perfect expression of the new power of Chinese design. The big show, Jialing numerous friends and fashionable people have also arrived at the scene to support.

Since its inception, Carina has always insisted on becoming the creative director of the brand. Actually, it expresses its love of fashion and unique insights into fashion. It will belong to her life attitude and taste, and be placed in the design. Therefore, ANIRAC Women's wear has an elegant, independent new era femininity.

“I hope women of different ages can find their clothes and show their personalities at ANIRAC.” Ka Ling shared a series of creative ideas and processes with the media during the interview. At the same time, she also expressed her hope to use ANIRAC as a platform to provide young designers with more practical and development opportunities.

Since the brand was founded three years ago, ANIRAC has become one of the representative brands of China's design power with its distinctive style and unremitting pursuit of detailed fabrics.

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